First step, choosing the song. This is most important if this is your first Music Video. Putting your best foot forward and selecting what you feel is your best work. This will give you the greatest chances for wide market success and this is one of the most important and overlooked step of the production! Read More
Scheduling a date for your music video production.
Next, you’ll have to set the date that works with your schedule as well as your production team. The Global Filmz team works 7 days a week, so if we have a date that we are not currently scheduled to shoot than that date is available for your production. Once you have your production date set, it is time to have a meeting with your creative team / music video production company to go over concept, theme, lighting, color palette and production logistics.
Choosing your film crew for the video production.
Our video productions start with a 3-person crew (that’s our minimum) and that would be your film crew foundation consisting of: one DP (Director of Photography), one 1st AC (Assistant Camera Op) and one PA (Production Assistant). Due to the amount of heavy gear, we film with we have found this is the least amount of crew members we can have onset as a production team to accommodate lower budget projects (even for the smallest film productions). Anything less, would dramatically slow down production, in turn cost the client more money hourly and “burn-out” the crew members faster.
The 3-person crew is just a foundation, now you must figure out can you get the job done with the bare minimum or does your music video production require more film crew members. We employ over 30 crew members that are at the highest level of their craft from:
- Music Video Directors
- Assistant Directors
- Directors of Photography
- Production Coordinators
- 1st & 2nd Assistant Camera Ops
- Gaffers | Electric
- Art Directors | Set Designers
- Key Grips | Best Boy
- DITs
- Video Technicians | Audio Technicians
- Hair Stylist | MUAs | Wardrobe Stylists
- Production Assistants | Runners
- Dance Choreographers | Fight & Action Choreographers
Now, we just need to figure out what your production needs are and cater to them accordingly. Although our film crew can and will “wear many hats” and have been taught to work various roles/positions onset from grip, electric, lighting and audio. It’s always best to assign a specialist in that specific field to handle the job. If the production budget allows, consider adding a few more key players to the 3-person crew minimum such as a Gaffer that’s assigned to lighting, a Key Grip assigned to riggings for camera and lighting setups and a Director to oversee the overall production. This will not only move the production along faster & smoother (which in-turn saves the client money) but will enhance the overall quality of the finished product.
Do I need a Director for a music video production?
Although, our Director of Photography can play the role as a Director onset for smaller projects it’s always helps to have a Director involved in the process. Our DPs do not develop the treatment plans in the pre-production stages of our projects. Although, they will assist the Director with the shot list, lighting color palettes and composition portion of the treatment plan. If you have a medium to large scale production with various moving parts a Director is key to have involved in the production, to develop a solid treatment plan, lead the artist and production team through the pre-production, onsite production and post production stages of the music video production. For example: You can’t play American football without a Quarterback, the Director is the production’s Quarterback.
Do I need a treatment Plan for a music video?
The short answer to this question is: Yes, its always good to be prepared! At the same time, if you have a smaller production that you are planning on producing with not a lot of moving parts such as just a few performance scenes with some b-roll then it’s not absolutely necessary. Although, either way our film crew will always come prepared to shoot with their own shot-list to make sure there is a guideline to the shots that need to be captured.
What is a video production Treatment Plan?
A treatment is made up of a few elements such as a Storyboard, shot list, synopsis, and a schedule. A treatment plan is your production’s guideline, blueprint, framework to your upcoming production.
The Synopsis
The synopsis allows for everyone to be on the same page as far as the story concept and vision for the project.
Scheduling
Scheduling is one of the most important parts of a treatment plan. The schedule/call sheet provides the call-times, which determines who needs to meet, where they need to meet, and when they need to meet. This is important for the camera dept, G&E, on-camera talent, stylist, make-up, choreographers, dancers, set design, wardrobe, prop-masters, art directors, etc to all have this information prior to the production to get everyone to the right place at the right time!
The Shot list
The shot list is made up of various sequences of compositions (framing), from wide-shots to establish the surroundings of a person/place or thing in a story, to medium shots and ultra-close-up shots. The shot-list also allows the team to establish the mood of the scene from lighting and color palettes. A shot list can be made up of technical text information from framing, camera settings, camera rigs and shot fluidity as well as imagery to give the team a visual reference of the looks/shots we are going for.
Now that the Treatment Plan is complete, you can utilize the plan to finally begin shooting!
The Director will be the most important part of this. They are essentially, the manager of this shoot. They “shoot to edit,” which makes sure that the shots are achieved for editing and oversee the flow of the production. Continuity plays a huge part is this process and its very important that the Director makes sure there are no continuity-errors with the storyboard portion of the production. To prevent this from happening (if there is not a Script Supervisor onset), we normally setup the director with a large wireless video monitoring unit in a area that the director can focus on every composition being shot and request a playback if there is every a shot in question.
Post-Production.
After you’ve filmed all the scenes, you can begin the editing process. This is all the final necessary edits and touches that go into the video before it is ready for distribution. The editing process can be extremely intricate, which is why there are Video Editors whose primary function is to know how to use editing software and align that knowledge with their creative mind-set, while staying true to the initial vision of the production.
Making a music video is a challenging, but yet exciting and when it’s all said and done it’s a very rewarding experience! We will see you onset! Look forward to working with you!
Steps to Creating a Music Video Production in Little Rock, Arkansas
At Think Global Media, we believe every great music video starts with a powerful concept and ends with a cinematic execution. As a full-service production company, we walk artists through each phase of the process—from the first brainstorm to the final cut. If you’re planning to shoot in Little Rock, Arkansas, you’re in the right place.
Here’s how we bring your sound to life, step by step, with visuals that make an impact.
🎧 Step 1: Creative Direction & Concept Development
Before we scout a location or set up a camera, we dive deep into your music and your message. During our creative planning sessions, we listen to your track, explore your visual style, and help develop a strong concept that tells your story.
This step includes:
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Visual treatment or mood board
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Script or outline (for narrative videos)
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Style references, color palette, and wardrobe direction
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Performance setup or choreography notes
We collaborate with you to make sure your video doesn’t just look good—it feels like you.
📍 Step 2: Scouting Locations in Little Rock
With a clear concept in place, we begin scouting filming locations around Little Rock. This city offers incredible backdrops that bring energy, soul, and atmosphere to your visuals.
Some of our favorite spots include:
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River Market District – Urban grit and vibrant street life
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Big Dam Bridge – Dramatic skyline and water views for wide shots
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SoMa District – Retro and artsy vibes, ideal for indie or pop styles
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Pinnacle Mountain State Park – Nature-forward scenes, great for cinematic or emotional videos
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Downtown Alleys & Rooftops – Perfect for performance shots with depth and edge
We handle all location permits and scheduling so your production stays stress-free.
🎬 Step 3: Pre-Production Planning
Once the location is locked in, we move into pre-production, where everything comes together. This is where we prep every detail to make your shoot day smooth and efficient.
We take care of:
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Final shot list and production schedule
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Camera and lighting equipment
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Drone permits and aerial shot plans (if needed)
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Casting for extras or actors (if included in the concept)
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Set design, props, and wardrobe coordination
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Backup plans for weather or lighting conditions
We make sure nothing is left to chance—because great visuals start with great planning.
🎥 Step 4: Filming Day
On the day of the shoot, we bring the concept to life. Our team includes directors, cinematographers, lighting techs, drone pilots, and production assistants to ensure a professional, high-impact filming experience.
Our production day process includes:
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Full setup of cameras, lighting, and sound (if needed)
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Performance coaching and blocking
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Dynamic camera movement (gimbals, dollies, drones)
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Multiple takes and angles for flexible editing
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On-site playback so you can see how it’s coming together
Whether you’re shooting a performance-driven video or a cinematic narrative, we keep the vibe creative and collaborative.
💻 Step 5: Post-Production & Editing
After filming, we move into post-production, where the raw footage becomes a polished, professional music video. Our editors cut to the beat, add stylized transitions, color-grade every shot, and create a final product ready for release.
Post includes:
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Rough and final edits
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Color correction and cinematic grading
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VFX, animation, or text overlays (if needed)
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Sound sync and beat-matched pacing
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Social media cuts (TikTok, IG Reels, YouTube Shorts)
We send you multiple versions—optimized for whatever platforms you’re targeting.
📲 Step 6: Final Delivery & Launch Support
Once your video is complete, we deliver everything in the formats you need. We also offer launch-ready support to help your visuals go further—from teaser trailers to Spotify Canvas loops.
Final deliverables often include:
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Master file (1080p or 4K)
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Social edits (vertical + square)
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Teaser trailer (10–30 sec)
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YouTube thumbnail design
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Optional BTS (behind-the-scenes) content
Your video should be more than just content—it should be part of your marketing plan. We help you get the most out of every frame.
🎶 Why Artists Choose Think Global Media in Little Rock
We’ve worked with artists across all genres—from rap to rock, country to R&B—and we know how to create videos that resonate. What sets us apart is not just our gear or editing skills, but the way we collaborate, listen, and guide artists from idea to execution.
What makes us different:
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🎥 Industry-grade cameras, drones, and lighting setups
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🎯 Creative direction and music-driven visual strategy
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📍 Local knowledge of the best filming locations in Little Rock
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⏱ Fast turnaround times and transparent communication
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📱 Final cuts that are ready to perform on all major platforms
📩 Ready to Film Your Music Video in Little Rock?
If you’re looking for a creative partner to help take your visuals to the next level, Think Global Media is the best choice for music video production in Little Rock, Arkansas. We bring local insight, national experience, and a passion for storytelling to every project.
Production offices in NYC, Miami, Fort Lauderdale, Washington, DC, Salt Lake City and Virginia.
