First step, choosing the song. This is most important if this is your first Music Video. Putting your best foot forward and selecting what you feel is your best work. This will give you the greatest chances for wide market success and this is one of the most important and overlooked step of the production! Read More
Scheduling a date for your music video production.
Next, you’ll have to set the date that works with your schedule as well as your production team. The Global Filmz team works 7 days a week, so if we have a date that we are not currently scheduled to shoot than that date is available for your production. Once you have your production date set, it is time to have a meeting with your creative team / music video production company to go over concept, theme, lighting, color palette and production logistics.
Choosing your film crew for the video production.
Our video productions start with a 3-person crew (that’s our minimum) and that would be your film crew foundation consisting of: one DP (Director of Photography), one 1st AC (Assistant Camera Op) and one PA (Production Assistant). Due to the amount of heavy gear, we film with we have found this is the least amount of crew members we can have onset as a production team to accommodate lower budget projects (even for the smallest film productions). Anything less, would dramatically slow down production, in turn cost the client more money hourly and “burn-out” the crew members faster.
The 3-person crew is just a foundation, now you must figure out can you get the job done with the bare minimum or does your music video production require more film crew members. We employ over 30 crew members that are at the highest level of their craft from:
- Music Video Directors
- Assistant Directors
- Directors of Photography
- Production Coordinators
- 1st & 2nd Assistant Camera Ops
- Gaffers | Electric
- Art Directors | Set Designers
- Key Grips | Best Boy
- DITs
- Video Technicians | Audio Technicians
- Hair Stylist | MUAs | Wardrobe Stylists
- Production Assistants | Runners
- Dance Choreographers | Fight & Action Choreographers
Now, we just need to figure out what your production needs are and cater to them accordingly. Although our film crew can and will “wear many hats” and have been taught to work various roles/positions onset from grip, electric, lighting and audio. It’s always best to assign a specialist in that specific field to handle the job. If the production budget allows, consider adding a few more key players to the 3-person crew minimum such as a Gaffer that’s assigned to lighting, a Key Grip assigned to riggings for camera and lighting setups and a Director to oversee the overall production. This will not only move the production along faster & smoother (which in-turn saves the client money) but will enhance the overall quality of the finished product.
Do I need a Director for a music video production?
Although, our Director of Photography can play the role as a Director onset for smaller projects it’s always helps to have a Director involved in the process. Our DPs do not develop the treatment plans in the pre-production stages of our projects. Although, they will assist the Director with the shot list, lighting color palettes and composition portion of the treatment plan. If you have a medium to large scale production with various moving parts a Director is key to have involved in the production, to develop a solid treatment plan, lead the artist and production team through the pre-production, onsite production and post production stages of the music video production. For example: You can’t play American football without a Quarterback, the Director is the production’s Quarterback.
Do I need a treatment Plan for a music video?
The short answer to this question is: Yes, its always good to be prepared! At the same time, if you have a smaller production that you are planning on producing with not a lot of moving parts such as just a few performance scenes with some b-roll then it’s not absolutely necessary. Although, either way our film crew will always come prepared to shoot with their own shot-list to make sure there is a guideline to the shots that need to be captured.
What is a video production Treatment Plan?
A treatment is made up of a few elements such as a Storyboard, shot list, synopsis, and a schedule. A treatment plan is your production’s guideline, blueprint, framework to your upcoming production.
The Synopsis
The synopsis allows for everyone to be on the same page as far as the story concept and vision for the project.
Scheduling
Scheduling is one of the most important parts of a treatment plan. The schedule/call sheet provides the call-times, which determines who needs to meet, where they need to meet, and when they need to meet. This is important for the camera dept, G&E, on-camera talent, stylist, make-up, choreographers, dancers, set design, wardrobe, prop-masters, art directors, etc to all have this information prior to the production to get everyone to the right place at the right time!
The Shot list
The shot list is made up of various sequences of compositions (framing), from wide-shots to establish the surroundings of a person/place or thing in a story, to medium shots and ultra-close-up shots. The shot-list also allows the team to establish the mood of the scene from lighting and color palettes. A shot list can be made up of technical text information from framing, camera settings, camera rigs and shot fluidity as well as imagery to give the team a visual reference of the looks/shots we are going for.
Now that the Treatment Plan is complete, you can utilize the plan to finally begin shooting!
The Director will be the most important part of this. They are essentially, the manager of this shoot. They “shoot to edit,” which makes sure that the shots are achieved for editing and oversee the flow of the production. Continuity plays a huge part is this process and its very important that the Director makes sure there are no continuity-errors with the storyboard portion of the production. To prevent this from happening (if there is not a Script Supervisor onset), we normally setup the director with a large wireless video monitoring unit in a area that the director can focus on every composition being shot and request a playback if there is every a shot in question.
Post-Production.
After you’ve filmed all the scenes, you can begin the editing process. This is all the final necessary edits and touches that go into the video before it is ready for distribution. The editing process can be extremely intricate, which is why there are Video Editors whose primary function is to know how to use editing software and align that knowledge with their creative mind-set, while staying true to the initial vision of the production.
Making a music video is a challenging, but yet exciting and when it’s all said and done it’s a very rewarding experience! We will see you onset! Look forward to working with you!
Steps to Creating a Music Video Production in Cheyenne, Wyoming
At Think Global Media, we bring music to life through powerful visuals—and Cheyenne, Wyoming offers the perfect backdrop for that transformation. Whether you’re shooting your first video or you’re a seasoned artist ready to elevate your next release, we’re here to guide you every step of the way.
With wide-open skies, rustic architecture, and a creative spirit rooted in western heritage, Cheyenne gives us the space and versatility to create standout visuals in any genre. Here’s how we produce your music video from concept to final cut, right here in the Cowboy State.
🎧 Step 1: Creative Discovery & Concept Planning
It all starts with your music and your message. We begin by getting to know you as an artist—your sound, your story, your vision. In this initial phase, we’ll:
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Listen to your track and analyze its emotional tone
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Brainstorm visual concepts and narrative approaches
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Reference styles that match your genre and goals
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Align your audience, brand, and budget with the right creative strategy
Whether you want something cinematic, raw, playful, or deeply personal, we tailor the entire concept around your unique identity.
📍 Step 2: Location Scouting in Cheyenne
Next, we find the perfect places to shoot. Cheyenne is packed with authentic, cinematic locations that set your video apart. We’ve scouted:
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Downtown Cheyenne – With its historic western architecture and gritty alleys
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The Cheyenne Depot Plaza – For wide shots and atmospheric performance scenes
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Terry Bison Ranch – Offering a dramatic western setting with real bison
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Highway and prairie backdrops – Perfect for country, rock, or indie visuals
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Rail yards and underpasses – Gritty backdrops for hip-hop or urban-themed videos
We handle all permits, access, and logistics so you can focus on performance, not paperwork.
🎥 Step 3: Pre-Production & Shot Planning
Once the concept and locations are locked, we dive into pre-production. This is where our team gets everything ready for a smooth shoot:
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Create storyboards or visual references
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Build a detailed shooting schedule
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Coordinate camera crew, lighting, and audio specialists
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Secure props, costumes, vehicles, or extras if needed
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Arrange transportation and safety planning based on terrain and weather
With Wyoming’s ever-changing skies, we plan for lighting, golden hour, and even wind patterns to make sure every frame looks amazing.
🎬 Step 4: Filming Your Music Video
On production day, our crew sets up and executes your shoot with full precision. Whether it’s a one-day shoot or a multi-day project, we focus on:
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Capturing dynamic performance takes
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Directing emotional or narrative scenes
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Coordinating drone footage over scenic landscapes
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Working with multiple setups for maximum variety
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Keeping you confident, comfortable, and creative on camera
We use cinematic cameras, drones, gimbals, and pro audio gear to ensure your video looks as good as it sounds.
💻 Step 5: Editing & Post-Production
After the shoot wraps, our editors work their magic to turn hours of footage into a polished, powerful visual story. Our post-production services include:
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Syncing your music to the footage with precision
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Color grading to give your video mood and style
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Adding transitions, effects, titles, or overlays
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Creating multiple cuts for different platforms (YouTube, TikTok, Reels, etc.)
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Reviewing and revising based on your feedback
We edit for emotion, clarity, and impact—delivering a final video that’s ready to go viral.
🚀 Step 6: Final Delivery & Promotion Support
Once your video is approved, we deliver it in multiple formats for easy upload and sharing. We also help with:
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Creating teaser clips for social media
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Optimizing for platforms like YouTube, Vevo, and Instagram
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Planning your rollout strategy (if needed)
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Supporting press kits or artist pages with high-res stills
We’re here to help you not only finish the video—but launch it to the world.
🎤 Why Work with Think Global Media in Cheyenne?
Cheyenne gives us space, style, and substance—and we know how to bring it all together for your music video. When you work with us, you’re not just hiring a camera crew. You’re teaming up with a creative production team that understands artists and knows how to tell stories visually.
We’ve helped musicians in hip-hop, country, indie, R&B, and rock shoot incredible videos that reflect their unique voice—all while keeping the process stress-free and fun.
📩 Ready to Shoot in Cheyenne?
If you’re ready to make your music video a reality, Think Global Media is here to guide every step. From idea to upload, we offer full-service music video production right here in Cheyenne, Wyoming.
Production offices in NYC, Miami, Fort Lauderdale, Washington, DC, Salt Lake City and Virginia.
