First step, choosing the song. This is most important if this is your first Music Video. Putting your best foot forward and selecting what you feel is your best work. This will give you the greatest chances for wide market success and this is one of the most important and overlooked step of the production! Read More
Scheduling a date for your music video production.
Next, you’ll have to set the date that works with your schedule as well as your production team. The Global Filmz team works 7 days a week, so if we have a date that we are not currently scheduled to shoot than that date is available for your production. Once you have your production date set, it is time to have a meeting with your creative team / music video production company to go over concept, theme, lighting, color palette and production logistics.
Choosing your film crew for the video production.
Our video productions start with a 3-person crew (that’s our minimum) and that would be your film crew foundation consisting of: one DP (Director of Photography), one 1st AC (Assistant Camera Op) and one PA (Production Assistant). Due to the amount of heavy gear, we film with we have found this is the least amount of crew members we can have onset as a production team to accommodate lower budget projects (even for the smallest film productions). Anything less, would dramatically slow down production, in turn cost the client more money hourly and “burn-out” the crew members faster.
The 3-person crew is just a foundation, now you must figure out can you get the job done with the bare minimum or does your music video production require more film crew members. We employ over 30 crew members that are at the highest level of their craft from:
- Music Video Directors
- Assistant Directors
- Directors of Photography
- Production Coordinators
- 1st & 2nd Assistant Camera Ops
- Gaffers | Electric
- Art Directors | Set Designers
- Key Grips | Best Boy
- DITs
- Video Technicians | Audio Technicians
- Hair Stylist | MUAs | Wardrobe Stylists
- Production Assistants | Runners
- Dance Choreographers | Fight & Action Choreographers
Now, we just need to figure out what your production needs are and cater to them accordingly. Although our film crew can and will “wear many hats” and have been taught to work various roles/positions onset from grip, electric, lighting and audio. It’s always best to assign a specialist in that specific field to handle the job. If the production budget allows, consider adding a few more key players to the 3-person crew minimum such as a Gaffer that’s assigned to lighting, a Key Grip assigned to riggings for camera and lighting setups and a Director to oversee the overall production. This will not only move the production along faster & smoother (which in-turn saves the client money) but will enhance the overall quality of the finished product.
Do I need a Director for a music video production?
Although, our Director of Photography can play the role as a Director onset for smaller projects it’s always helps to have a Director involved in the process. Our DPs do not develop the treatment plans in the pre-production stages of our projects. Although, they will assist the Director with the shot list, lighting color palettes and composition portion of the treatment plan. If you have a medium to large scale production with various moving parts a Director is key to have involved in the production, to develop a solid treatment plan, lead the artist and production team through the pre-production, onsite production and post production stages of the music video production. For example: You can’t play American football without a Quarterback, the Director is the production’s Quarterback.
Do I need a treatment Plan for a music video?
The short answer to this question is: Yes, its always good to be prepared! At the same time, if you have a smaller production that you are planning on producing with not a lot of moving parts such as just a few performance scenes with some b-roll then it’s not absolutely necessary. Although, either way our film crew will always come prepared to shoot with their own shot-list to make sure there is a guideline to the shots that need to be captured.
What is a video production Treatment Plan?
A treatment is made up of a few elements such as a Storyboard, shot list, synopsis, and a schedule. A treatment plan is your production’s guideline, blueprint, framework to your upcoming production.
The Synopsis
The synopsis allows for everyone to be on the same page as far as the story concept and vision for the project.
Scheduling
Scheduling is one of the most important parts of a treatment plan. The schedule/call sheet provides the call-times, which determines who needs to meet, where they need to meet, and when they need to meet. This is important for the camera dept, G&E, on-camera talent, stylist, make-up, choreographers, dancers, set design, wardrobe, prop-masters, art directors, etc to all have this information prior to the production to get everyone to the right place at the right time!
The Shot list
The shot list is made up of various sequences of compositions (framing), from wide-shots to establish the surroundings of a person/place or thing in a story, to medium shots and ultra-close-up shots. The shot-list also allows the team to establish the mood of the scene from lighting and color palettes. A shot list can be made up of technical text information from framing, camera settings, camera rigs and shot fluidity as well as imagery to give the team a visual reference of the looks/shots we are going for.
Now that the Treatment Plan is complete, you can utilize the plan to finally begin shooting!
The Director will be the most important part of this. They are essentially, the manager of this shoot. They “shoot to edit,” which makes sure that the shots are achieved for editing and oversee the flow of the production. Continuity plays a huge part is this process and its very important that the Director makes sure there are no continuity-errors with the storyboard portion of the production. To prevent this from happening (if there is not a Script Supervisor onset), we normally setup the director with a large wireless video monitoring unit in a area that the director can focus on every composition being shot and request a playback if there is every a shot in question.
Post-Production.
After you’ve filmed all the scenes, you can begin the editing process. This is all the final necessary edits and touches that go into the video before it is ready for distribution. The editing process can be extremely intricate, which is why there are Video Editors whose primary function is to know how to use editing software and align that knowledge with their creative mind-set, while staying true to the initial vision of the production.
Making a music video is a challenging, but yet exciting and when it’s all said and done it’s a very rewarding experience! We will see you onset! Look forward to working with you!
Steps to Creating a Music Video Production in Charlotte, North Carolina
At Think Global Media, we know that a music video is more than just a visual—it’s a storytelling tool that brings your sound to life. Charlotte, North Carolina, offers a perfect blend of urban energy, creative culture, and scenic backdrops, making it an ideal city for producing standout music videos.
Whether you’re an emerging artist or an established act, we guide you through every phase of the production process with professionalism, creativity, and strategy. Here’s how we make it happen.
🎵 Step 1: Creative Development – Where Vision Meets Sound
Every great music video starts with a strong concept. We begin by understanding your song, your brand, and the message you want to share. From there, we brainstorm visuals, storylines, and moods that align with your unique identity.
This phase includes:
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Listening sessions and brand discovery
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Concept ideation and mood boards
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Video treatment and stylistic direction
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Strategic planning for audience engagement
This sets the tone for the rest of the production and ensures that every frame connects with your music.
📍 Step 2: Location Scouting in Charlotte, NC
Charlotte is full of visually rich locations—from the sleek city skyline to gritty industrial spots, nature trails, and vibrant murals. We tap into this versatility to find the best setting for your video.
Some of our favorite locations include:
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Uptown Charlotte for modern, urban vibes
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Camp North End for industrial and creative looks
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Romare Bearden Park for skyline performance shots
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NoDa Arts District for colorful, indie aesthetics
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Freedom Park for scenic, emotional storytelling
We secure all permits and manage logistics so you can focus on performing.
🎥 Step 3: Pre-Production Planning
Once the concept and location are locked in, we shift into detailed planning mode. This is where we build the blueprint for a smooth and efficient shoot.
Pre-production includes:
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Creating a shot list and storyboard
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Casting (actors, dancers, models if needed)
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Coordinating props, wardrobe, and set design
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Assembling crew and assigning production roles
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Finalizing shooting schedules and weather backups
Every detail is accounted for, ensuring your shoot runs without a hitch.
📸 Step 4: Production Day – Lights, Camera, Performance
On shoot day, we bring your vision to life. Our crew is equipped with high-end cinema cameras, drones, lighting kits, and sound gear to deliver a professional-grade production.
Production services include:
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On-site direction and performance coaching
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Lighting design and camera movement planning
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Multi-camera setups and drone footage
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Playback and performance syncing
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Professional audio handling (if needed)
We create a focused, collaborative environment so you can deliver your best performance on camera.
💻 Step 5: Post-Production – Shaping the Final Cut
After filming wraps, our post-production team transforms the raw footage into a compelling music video that matches the rhythm, emotion, and energy of your song.
Post-production includes:
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Professional video editing
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Beat-syncing and pacing
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Color correction and cinematic grading
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Motion graphics, visual effects, or lyric overlays
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Multi-format exports for YouTube, IG, TikTok, etc.
We send you a first cut for review, then make revisions based on your feedback. Our goal is to make sure the final product exceeds your expectations.
📲 Step 6: Delivery & Release Support
Once your music video is complete, we help you get it out into the world. Whether you’re planning a YouTube premiere, TikTok campaign, or Instagram rollout, we make sure your video is optimized for every platform.
We provide:
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Final exports in multiple formats
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Vertical and square cutdowns for social media
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YouTube thumbnail design
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Captions and accessibility options
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Advice on launch strategy and visibility
We don’t stop at “done”—we help make sure it gets seen.
🎤 Why Work with Think Global Media in Charlotte?
We’re more than just videographers—we’re your creative production partner. With deep knowledge of Charlotte’s visual landscape and a commitment to high production value, we help you bring your sound to life with confidence.
Artists choose us for:
✅ Full-service creative direction
✅ Reliable, professional crew
✅ Affordable packages for all budgets
✅ On-location filming across Charlotte
✅ Fast turnaround and responsive communication
Whether you’re shooting a high-energy hip-hop track or a poetic ballad, we have the tools, team, and talent to deliver.
🎬 Let’s Create Your Music Video in Charlotte
Charlotte is ready. Are you?
At Think Global Media, we handle every step of the process so you can focus on the art. Contact us today to get started on your music video production in Charlotte, North Carolina—and let’s turn your track into a visual masterpiece.
Production offices in NYC, Miami, Fort Lauderdale, Washington, DC, Salt Lake City and Virginia.
