First step, choosing the song. This is most important if this is your first Music Video. Putting your best foot forward and selecting what you feel is your best work. This will give you the greatest chances for wide market success and this is one of the most important and overlooked step of the production! Read More
Scheduling a date for your music video production.
Next, you’ll have to set the date that works with your schedule as well as your production team. The Global Filmz team works 7 days a week, so if we have a date that we are not currently scheduled to shoot than that date is available for your production. Once you have your production date set, it is time to have a meeting with your creative team / music video production company to go over concept, theme, lighting, color palette and production logistics.
Choosing your film crew for the video production.
Our video productions start with a 3-person crew (that’s our minimum) and that would be your film crew foundation consisting of: one DP (Director of Photography), one 1st AC (Assistant Camera Op) and one PA (Production Assistant). Due to the amount of heavy gear, we film with we have found this is the least amount of crew members we can have onset as a production team to accommodate lower budget projects (even for the smallest film productions). Anything less, would dramatically slow down production, in turn cost the client more money hourly and “burn-out” the crew members faster.
The 3-person crew is just a foundation, now you must figure out can you get the job done with the bare minimum or does your music video production require more film crew members. We employ over 30 crew members that are at the highest level of their craft from:
- Music Video Directors
- Assistant Directors
- Directors of Photography
- Production Coordinators
- 1st & 2nd Assistant Camera Ops
- Gaffers | Electric
- Art Directors | Set Designers
- Key Grips | Best Boy
- DITs
- Video Technicians | Audio Technicians
- Hair Stylist | MUAs | Wardrobe Stylists
- Production Assistants | Runners
- Dance Choreographers | Fight & Action Choreographers
Now, we just need to figure out what your production needs are and cater to them accordingly. Although our film crew can and will “wear many hats” and have been taught to work various roles/positions onset from grip, electric, lighting and audio. It’s always best to assign a specialist in that specific field to handle the job. If the production budget allows, consider adding a few more key players to the 3-person crew minimum such as a Gaffer that’s assigned to lighting, a Key Grip assigned to riggings for camera and lighting setups and a Director to oversee the overall production. This will not only move the production along faster & smoother (which in-turn saves the client money) but will enhance the overall quality of the finished product.
Do I need a Director for a music video production?
Although, our Director of Photography can play the role as a Director onset for smaller projects it’s always helps to have a Director involved in the process. Our DPs do not develop the treatment plans in the pre-production stages of our projects. Although, they will assist the Director with the shot list, lighting color palettes and composition portion of the treatment plan. If you have a medium to large scale production with various moving parts a Director is key to have involved in the production, to develop a solid treatment plan, lead the artist and production team through the pre-production, onsite production and post production stages of the music video production. For example: You can’t play American football without a Quarterback, the Director is the production’s Quarterback.
Do I need a treatment Plan for a music video?
The short answer to this question is: Yes, its always good to be prepared! At the same time, if you have a smaller production that you are planning on producing with not a lot of moving parts such as just a few performance scenes with some b-roll then it’s not absolutely necessary. Although, either way our film crew will always come prepared to shoot with their own shot-list to make sure there is a guideline to the shots that need to be captured.
What is a video production Treatment Plan?
A treatment is made up of a few elements such as a Storyboard, shot list, synopsis, and a schedule. A treatment plan is your production’s guideline, blueprint, framework to your upcoming production.
The Synopsis
The synopsis allows for everyone to be on the same page as far as the story concept and vision for the project.
Scheduling
Scheduling is one of the most important parts of a treatment plan. The schedule/call sheet provides the call-times, which determines who needs to meet, where they need to meet, and when they need to meet. This is important for the camera dept, G&E, on-camera talent, stylist, make-up, choreographers, dancers, set design, wardrobe, prop-masters, art directors, etc to all have this information prior to the production to get everyone to the right place at the right time!
The Shot list
The shot list is made up of various sequences of compositions (framing), from wide-shots to establish the surroundings of a person/place or thing in a story, to medium shots and ultra-close-up shots. The shot-list also allows the team to establish the mood of the scene from lighting and color palettes. A shot list can be made up of technical text information from framing, camera settings, camera rigs and shot fluidity as well as imagery to give the team a visual reference of the looks/shots we are going for.
Now that the Treatment Plan is complete, you can utilize the plan to finally begin shooting!
The Director will be the most important part of this. They are essentially, the manager of this shoot. They “shoot to edit,” which makes sure that the shots are achieved for editing and oversee the flow of the production. Continuity plays a huge part is this process and its very important that the Director makes sure there are no continuity-errors with the storyboard portion of the production. To prevent this from happening (if there is not a Script Supervisor onset), we normally setup the director with a large wireless video monitoring unit in a area that the director can focus on every composition being shot and request a playback if there is every a shot in question.
Post-Production.
After you’ve filmed all the scenes, you can begin the editing process. This is all the final necessary edits and touches that go into the video before it is ready for distribution. The editing process can be extremely intricate, which is why there are Video Editors whose primary function is to know how to use editing software and align that knowledge with their creative mind-set, while staying true to the initial vision of the production.
Making a music video is a challenging, but yet exciting and when it’s all said and done it’s a very rewarding experience! We will see you onset! Look forward to working with you!
Steps to Creating a Music Video Production in Raleigh, North Carolina
At Think Global Media, we believe that a powerful music video can elevate your career, grow your audience, and bring your sound to life in unforgettable ways. Whether you’re based in the Triangle or traveling in for a shoot, Raleigh, North Carolina offers the perfect blend of culture, visuals, and versatility to create a music video that stands out.
We’ve helped artists across genres—from hip-hop to indie pop—turn their vision into cinematic, professional-quality visuals. Here’s how we guide you through every step of the music video production process in Raleigh.
🎵 Step 1: Creative Discovery & Concept Development
Everything starts with the music. We take time to understand your track, your brand, and your goals. Whether you want a performance-style video, a narrative story, or something abstract and artistic, we help shape the vision that best fits your sound.
During this phase, we:
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Break down your song’s lyrics, tone, and rhythm
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Develop a concept, theme, or storyline
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Build visual references, mood boards, and treatments
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Align the video strategy with your audience and social platforms
Your vision leads—our job is to elevate it.
📍 Step 2: Location Scouting in Raleigh
Raleigh is full of visual gems—from city skylines to colorful murals, historic markets to lush parks. We use our local knowledge to scout the right backdrop to match your concept and mood.
Some of our favorite spots in Raleigh include:
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Downtown Raleigh – Urban, sleek, and modern backdrops
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Warehouse District – Industrial textures and edgy creative flair
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Dorothea Dix Park – Wide open fields and skyline views
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City Market – Historic charm with cobblestone streets
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Local murals and public art installations – Bold, colorful, and culturally vibrant
We handle all permits and approvals to ensure a smooth shoot day.
🎬 Step 3: Pre-Production Planning
With your concept and locations secured, we move into planning mode. Pre-production is where we lock in every detail and make sure everyone is on the same page before the cameras roll.
Pre-production includes:
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Shot lists and storyboards
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Casting extras, dancers, or actors (if needed)
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Scheduling shoot dates and call times
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Wardrobe, props, and styling coordination
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Crew assignments and gear checklists
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Weather backups and contingency plans
This phase is key to a professional, stress-free shoot.
🎥 Step 4: Production – Lights, Camera, Performance
Now it’s time to bring your vision to life. Our experienced team manages the set with precision and care, making sure your energy and artistry are captured in the best light—literally and creatively.
Production services include:
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Direction and coaching for on-camera presence
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Multi-camera setups, lighting rigs, and drone shots
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On-site playback and performance syncing
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Professional audio capture (if needed)
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B-roll, slow-motion, and motion tracking (as required)
Whether we’re shooting on a rooftop, in a warehouse, or at golden hour in the park, we’ve got every angle covered.
💻 Step 5: Post-Production & Editing
After filming wraps, we move into post-production—where the footage is shaped, cut, and polished to match the tone and tempo of your song. Our editors bring rhythm, emotion, and cinematic quality to every frame.
Our post-production process includes:
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Video editing and beat-syncing
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Color correction and cinematic grading
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Motion graphics, overlays, or lyric visuals
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VFX and transitions (as needed)
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Multiple export formats (YouTube, Instagram, TikTok, etc.)
You’ll receive a draft for feedback, and we’ll make revisions until it’s exactly how you envisioned it.
📲 Step 6: Final Delivery & Distribution Support
When your video is complete, we make sure it’s ready for release across all platforms. We also offer support for content strategy, rollouts, and maximizing engagement.
We deliver:
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Full-length HD and 4K masters
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Vertical/social media versions
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Loop-ready reels for TikTok or IG
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Captions and subtitled versions (on request)
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YouTube thumbnail design and launch strategy guidance
We help ensure your content reaches the widest—and right—audience.
🎤 Why Work with Think Global Media in Raleigh?
We’re more than just a production crew—we’re creative partners with a passion for music and visuals. Raleigh is our playground, and we know how to capture its full cinematic potential.
What makes us the top choice in Raleigh:
✅ Deep knowledge of Raleigh locations and visual styles
✅ Transparent pricing and flexible packages
✅ Full-service production from idea to delivery
✅ Fast turnaround without compromising quality
✅ Collaborative, artist-first approach to storytelling
We treat every project like it’s our next masterpiece—because it is.
🎬 Let’s Create Your Music Video in Raleigh, NC
Ready to level up your visuals? At Think Global Media, we bring experience, energy, and creative direction to every project. Whether you’re an independent artist or a label-backed talent, we’ll help you create a music video that moves people and grows your brand.
📩 Contact us today to begin your music video production in Raleigh, North Carolina. Let’s make something unforgettable.
Production offices in NYC, Miami, Fort Lauderdale, Washington, DC, Salt Lake City and Virginia.
