Here’s how we make it happen in the heart of Columbia.

🎵 Step 1: Creative Concept & Visual Development

Every great music video starts with a strong concept. We begin by listening to your track and understanding your brand, your message, and your goals. From there, we help shape the visual identity of your video—whether you want an emotional storyline, high-energy performance shots, or a surreal, artistic concept.

In this phase, we:

• Break down the lyrics and tone of your song

• Build mood boards and visual references

• Write a video treatment that outlines style, pacing, and story

• Align visuals with your audience and marketing goals

This foundation ensures that every shot we take will reflect your artistic vision.

📍 Step 2: Location Scouting in Columbia, SC

Columbia offers a wide variety of filming locations that can match almost any vibe—from gritty downtown alleys to lush riverside parks.

Some of our go-to spots include:

• Downtown Columbia for urban/street visuals

• Congaree River & Riverwalk for nature-based settings

• South Carolina State House for iconic, symbolic imagery

• Finlay Park for open-space performance and drone shots

• Local rooftops and parking decks for skyline views

We handle all permits, permissions, and logistics to secure the best spots for your vision.

🎬 Step 3: Pre-Production Planning

Once your concept and locations are locked in, we move into detailed planning. Our goal is to make shoot day seamless so you can focus on your performance.

Pre-production includes:

• Casting actors, dancers, or extras (if needed)

• Scheduling shoot days and creating a production calendar

• Coordinating crew and equipment

• Developing wardrobe and prop styling

• Creating a full shot list and storyboards

• Distributing call sheets and managing logistics

With everything mapped out, we’re able to maximize shoot time and minimize surprises.

🎥 Step 4: Production Day – Lights, Camera, Action

When it’s time to roll, our experienced crew brings your video to life with high-end equipment, skilled direction, and on-set support to keep things running smoothly. We bring the energy, the precision, and the professionalism you need to get the best results.

Production services include:

• Directing performances and scenes

• Operating cinema cameras, gimbals, sliders, and drones

• Lighting setups for indoor and outdoor shooting

• Playback for syncing performance takes

• Managing audio and visual continuity

We create a collaborative, artist-friendly environment that brings out the best in your performance.

💻 Step 5: Post-Production & Editing

Once filming wraps, our post-production team steps in to shape the raw footage into a cohesive, polished story that matches the energy of your music.

Post-production includes:

• Video editing and rhythm syncing

• Color correction and cinematic grading

• Motion graphics, VFX, or lyric overlays (as needed)

• Audio cleanup and mastering

• Multiple export formats for platforms like YouTube, Instagram, and TikTok

We’ll review the first cut with you and make revisions as needed until it’s perfect.

📲 Step 6: Delivery & Distribution Support

With your video complete, we make sure you’re ready to share it with the world. We provide all final files in high-resolution formats, and we’ll even support your launch strategy.

We deliver:

• HD and 4K masters

• Social media-friendly cutdowns

• YouTube thumbnail design and best practices

• Captions and subtitles (on request)

• Advice on video premieres, ads, and reach optimization

We want your video to be seen—and remembered.

🎤 Why Work with Think Global Media in Columbia?

We’re not just a camera crew—we’re your creative partner. Our deep knowledge of Columbia, South Carolina allows us to offer localized visuals with national-level quality.

Artists choose us because:
✅ We handle the entire process, start to finish
✅ We offer flexible packages for indie and major artists
✅ We combine creative direction with technical excellence
✅ We create music videos that build brands—not just views

📍 Let’s Shoot Your Next Music Video in Columbia, SC

Columbia is full of visual potential—and we know how to tap into it. If you’re ready to turn your track into a powerful visual story, we’re ready to guide the process and bring your vision to life.

What We Do

We provide professional music video production services across a wide range of genres. Our team includes directors, cinematographers, editors, stylists, choreographers, and creative producers who understand the unique energy and culture behind each music genre.

🎥 Genres We Specialize In:

✅ Hip Hop Music Videos

We create cinematic, urban-driven visuals that match the intensity and rhythm of your bars. From gritty street-style shoots to luxury aesthetic, we know how to represent the culture authentically.

✅ R&B Music Videos

Our R&B visuals are smooth, sensual, and emotionally rich. We focus on storytelling, lighting, and camera movement that enhances the soul of your music.

✅ Pop Music Videos

Pop music demands vibrant, eye-catching content. We combine creative direction, choreography, and bold visuals that align with your brand and make a statement.

✅ Alternative Music Videos

Your sound is unique—and your video should be too. We specialize in experimental and off-beat visuals that embrace artistic expression and push boundaries.

✅ Country Music Videos

From scenic backdrops to story-driven content, our country music videos feel authentic, heartfelt, and engaging. We capture the spirit of your message in every frame.

✅ Dancehall & Reggaeton Videos

High energy. Bold visuals. Sexy choreography. We bring Caribbean and Latin culture to life through visuals that move with rhythm and style.

✅ Latin & World Music Videos

We celebrate cultural diversity by producing music videos that honor traditional sounds while presenting them in a modern, global format.

Our Services Include:

• 📍 Concept Development & Scripting
• 🎬 Full-Service Video Production
• ✂️ Professional Editing & Post-Production
• 💡 Lighting & Cinematography
• 🎭 Casting, Wardrobe & Styling
• 🏙️ Location Scouting
• 💻 Visual Effects & Motion Graphics
• 📱 Social Media Cutdowns & Promo Reels

Why Choose Think Global Media?

We don’t just shoot music videos—we create visual identities that artists can grow with. Our team is passionate about music, culture, and creativity. We work closely with you to ensure that your final video aligns with your vision, budget, and goals.

Here’s what sets us apart:

• 🎯 Genre-Specific Direction tailored to your style and audience.
• 📸 Industry-Grade Equipment for cinematic quality results.
• 🚀 Fast Turnaround without compromising creativity.
• 🌍 Global Vision with local execution—no matter where you’re based.

Let’s Create Something Iconic

Your music deserves more than just a video—it deserves a visual masterpiece. Whether you’re building your brand or releasing your next big hit, Think Global Media is here to make your visuals unforgettable.

📩 Ready to get started?

Contact us today to schedule a free consultation and let’s bring your music to life—one frame at a time.

Scheduling a date for your music video production.

Next, you’ll have to set the date that works with your schedule as well as your production team. The Global Filmz team works 7 days a week, so if we have a date that we are not currently scheduled to shoot than that date is available for your production. Once you have your production date set, it is time to have a meeting with your creative team / music video production company to go over concept, theme, lighting, color palette and production logistics.

Choosing your film crew for the video production.

Our video productions start with a 3-person crew (that’s our minimum) and that would be your film crew foundation consisting of: one DP (Director of Photography), one 1^st AC (Assistant Camera Op) and one PA (Production Assistant). Due to the amount of heavy gear, we film with we have found this is the least amount of crew members we can have onset as a production team to accommodate lower budget projects (even for the smallest film productions). Anything less, would dramatically slow down production, in turn cost the client more money hourly and “burn-out” the crew members faster.

The 3-person crew is just a foundation, now you must figure out can you get the job done with the bare minimum or does your music video production require more film crew members. We employ over 30 crew members that are at the highest level of their craft from:

• Music Video Directors
• Assistant Directors
• Directors of Photography
• Production Coordinators
• 1^st & 2^nd Assistant Camera Ops
• Gaffers | Electric
• Art Directors | Set Designers
• Key Grips | Best Boy
• DITs
• Video Technicians | Audio Technicians
• Hair Stylist | MUAs | Wardrobe Stylists
• Production Assistants | Runners
• Dance Choreographers | Fight & Action Choreographers

Now, we just need to figure out what your production needs are and cater to them accordingly. Although our film crew can and will “wear many hats” and have been taught to work various roles/positions onset from grip, electric, lighting and audio. It’s always best to assign a specialist in that specific field to handle the job. If the production budget allows, consider adding a few more key players to the 3-person crew minimum such as a Gaffer that’s assigned to lighting, a Key Grip assigned to riggings for camera and lighting setups and a Director to oversee the overall production. This will not only move the production along faster & smoother (which in-turn saves the client money) but will enhance the overall quality of the finished product.

Do I need a Director for a music video production?

Although, our Director of Photography can play the role as a Director onset for smaller projects it’s always helps to have a Director involved in the process. Our DPs do not develop the treatment plans in the pre-production stages of our projects. Although, they will assist the Director with the shot list, lighting color palettes and composition portion of the treatment plan. If you have a medium to large scale production with various moving parts a Director is key to have involved in the production, to develop a solid treatment plan, lead the artist and production team through the pre-production, onsite production and post production stages of the music video production. For example: You can’t play American football without a Quarterback, the Director is the production’s Quarterback.

Do I need a treatment Plan for a music video?

The short answer to this question is: Yes, its always good to be prepared! At the same time, if you have a smaller production that you are planning on producing with not a lot of moving parts such as just a few performance scenes with some b-roll then it’s not absolutely necessary. Although, either way our film crew will always come prepared to shoot with their own shot-list to make sure there is a guideline to the shots that need to be captured.

What is a video production Treatment Plan?

A treatment is made up of a few elements such as a Storyboard, shot list, synopsis, and a schedule. A treatment plan is your production’s guideline, blueprint, framework to your upcoming production.

The Synopsis

The synopsis allows for everyone to be on the same page as far as the story concept and vision for the project.

Scheduling

Scheduling is one of the most important parts of a treatment plan. The schedule/call sheet provides the call-times, which determines who needs to meet, where they need to meet, and when they need to meet. This is important for the camera dept, G&E, on-camera talent, stylist, make-up, choreographers, dancers, set design, wardrobe, prop-masters, art directors, etc to all have this information prior to the production to get everyone to the right place at the right time!

The Shot list

The shot list is made up of various sequences of compositions (framing), from wide-shots to establish the surroundings of a person/place or thing in a story, to medium shots and ultra-close-up shots. The shot-list also allows the team to establish the mood of the scene from lighting and color palettes. A shot list can be made up of technical text information from framing, camera settings, camera rigs and shot fluidity as well as imagery to give the team a visual reference of the looks/shots we are going for.

Now that the Treatment Plan is complete, you can utilize the plan to finally begin shooting!

The Director will be the most important part of this. They are essentially, the manager of this shoot. They “shoot to edit,” which makes sure that the shots are achieved for editing and oversee the flow of the production. Continuity plays a huge part is this process and its very important that the Director makes sure there are no continuity-errors with the storyboard portion of the production. To prevent this from happening (if there is not a Script Supervisor onset), we normally setup the director with a large wireless video monitoring unit in a area that the director can focus on every composition being shot and request a playback if there is every a shot in question.

Post-Production.

After you’ve filmed all the scenes, you can begin the editing process. This is all the final necessary edits and touches that go into the video before it is ready for distribution. The editing process can be extremely intricate, which is why there are Video Editors whose primary function is to know how to use editing software and align that knowledge with their creative mind-set, while staying true to the initial vision of the production.

Making a music video is a challenging, but yet exciting and when it’s all said and done it’s a very rewarding experience! We will see you onset! Look forward to working with you!

Steps to Creating a Music Video Production in Columbia, South Carolina

At Think Global Media, we specialize in turning music into unforgettable visuals. When it comes to music video production in Columbia, South Carolina, we bring together creativity, precision, and local knowledge to craft cinematic experiences that elevate your sound. Whether you’re an emerging artist or an established performer, we’re here to guide you through every step of the production process—from first idea to final cut.

Here’s how we make it happen in the heart of Columbia.

🎵 Step 1: Creative Concept & Visual Development

Every great music video starts with a strong concept. We begin by listening to your track and understanding your brand, your message, and your goals. From there, we help shape the visual identity of your video—whether you want an emotional storyline, high-energy performance shots, or a surreal, artistic concept.

In this phase, we:

• Break down the lyrics and tone of your song

• Build mood boards and visual references

• Write a video treatment that outlines style, pacing, and story

• Align visuals with your audience and marketing goals

This foundation ensures that every shot we take will reflect your artistic vision.

📍 Step 2: Location Scouting in Columbia, SC

Columbia offers a wide variety of filming locations that can match almost any vibe—from gritty downtown alleys to lush riverside parks.

Some of our go-to spots include:

• Downtown Columbia for urban/street visuals

• Congaree River & Riverwalk for nature-based settings

• South Carolina State House for iconic, symbolic imagery

• Finlay Park for open-space performance and drone shots

• Local rooftops and parking decks for skyline views

We handle all permits, permissions, and logistics to secure the best spots for your vision.

🎬 Step 3: Pre-Production Planning

Once your concept and locations are locked in, we move into detailed planning. Our goal is to make shoot day seamless so you can focus on your performance.

Pre-production includes:

• Casting actors, dancers, or extras (if needed)

• Scheduling shoot days and creating a production calendar

• Coordinating crew and equipment

• Developing wardrobe and prop styling

• Creating a full shot list and storyboards

• Distributing call sheets and managing logistics

With everything mapped out, we’re able to maximize shoot time and minimize surprises.

🎥 Step 4: Production Day – Lights, Camera, Action

When it’s time to roll, our experienced crew brings your video to life with high-end equipment, skilled direction, and on-set support to keep things running smoothly. We bring the energy, the precision, and the professionalism you need to get the best results.

Production services include:

• Directing performances and scenes

• Operating cinema cameras, gimbals, sliders, and drones

• Lighting setups for indoor and outdoor shooting

• Playback for syncing performance takes

• Managing audio and visual continuity

We create a collaborative, artist-friendly environment that brings out the best in your performance.

💻 Step 5: Post-Production & Editing

Once filming wraps, our post-production team steps in to shape the raw footage into a cohesive, polished story that matches the energy of your music.

Post-production includes:

• Video editing and rhythm syncing

• Color correction and cinematic grading

• Motion graphics, VFX, or lyric overlays (as needed)

• Audio cleanup and mastering

• Multiple export formats for platforms like YouTube, Instagram, and TikTok

We’ll review the first cut with you and make revisions as needed until it’s perfect.

📲 Step 6: Delivery & Distribution Support

With your video complete, we make sure you’re ready to share it with the world. We provide all final files in high-resolution formats, and we’ll even support your launch strategy.

We deliver:

• HD and 4K masters

• Social media-friendly cutdowns

• YouTube thumbnail design and best practices

• Captions and subtitles (on request)

• Advice on video premieres, ads, and reach optimization

We want your video to be seen—and remembered.

🎤 Why Work with Think Global Media in Columbia?

We’re not just a camera crew—we’re your creative partner. Our deep knowledge of Columbia, South Carolina allows us to offer localized visuals with national-level quality.

Artists choose us because:
✅ We handle the entire process, start to finish
✅ We offer flexible packages for indie and major artists
✅ We combine creative direction with technical excellence
✅ We create music videos that build brands—not just views

📍 Let’s Shoot Your Next Music Video in Columbia, SC

Columbia is full of visual potential—and we know how to tap into it. If you’re ready to turn your track into a powerful visual story, we’re ready to guide the process and bring your vision to life.

Production offices in NYC, Miami, Fort Lauderdale, Washington, DC, Salt Lake City and Virginia.