National Television Networks We’ve Secured

Good Morning America – ABC
One of America’s most-watched morning shows, delivering massive national exposure.

Today – NBC
A premier platform for authors, entrepreneurs, and entertainment figures.

Inside Edition – CBS
National syndication with strong household reach.

Fox News Primetime

Fox Business

CNN

National cable and primetime placements amplify authority and expand into broader political, financial, and cultural audiences. 
Radio & Streaming Platforms

Beyond podcasts and television, we secure placements across:
• Nationally syndicated radio programs
• Business and financial streaming platforms
• Cultural commentary shows
• Entrepreneurial media networks
These channels provide commuter reach, investor visibility, and repeated exposure across multiple time slots.
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Why These Placements Matter
Being featured on elite podcasts and national networks:
• Builds instant authority
• Expands global reach
• Increases investor credibility
• Drives brand partnerships
• Improves SEO visibility
• Attracts mainstream media attention
When strategically coordinated, these placements create omnipresence — your audience sees and hears you everywhere at once.
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The Think Global Media Group Advantage
We don’t rely on cold outreach.
We leverage:
• Direct booking relationships
• Producer-level connections
• Strategic narrative positioning
• Data-backed audience alignment
• Media momentum stacking

From founders and CEOs to influencers, athletes, investors, authors, and entertainment talent — we position clients where the world is already listening.
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Podcasting is no longer emerging media. It is mainstream power media. When combined with national television, radio, and high-visibility streamers, it creates an ecosystem of authority, credibility, and visibility. At Think Global Media Group, we’ve successfully secured placements across the most influential platforms in the world — and we continue to lead at the intersection of podcast PR, television booking, and global media strategy. If you’re ready to step onto the biggest stages in media, this is where it begins.

At Think Global Media Group, we provide professional podcast tour services designed specifically for authors and publishers. Our team connects authors with podcasts that feature interviews with writers, discussions about books, and conversations about creativity and storytelling. Through strategic podcast placements, we help authors introduce their work to new audiences and generate interest in their books.

The Growing Influence of Podcasts in Book Promotion

Podcasts have grown rapidly over the past decade and now attract millions of listeners around the world. Many podcast audiences are highly engaged and dedicated to the topics covered by their favorite shows.

For authors, this presents an opportunity to reach listeners who are interested in books, writing, personal development, and storytelling. Podcast interviews often provide more time for discussion than traditional media appearances, allowing authors to explore their ideas and the themes of their books in greater depth.

At Think Global Media Group, we recognize that podcast interviews offer a unique promotional environment where authors can present their work through authentic conversations rather than short promotional soundbites.

These discussions allow listeners to connect with the author’s perspective and become curious about the book itself.

What Is a Podcast Tour for Authors?

A podcast tour is a coordinated series of podcast appearances scheduled over a promotional period. Instead of appearing on only one podcast, the author participates in multiple interviews across different shows.

Each interview introduces the author and their book to a new audience. Over time, these appearances create a steady stream of media exposure that helps build awareness for the book.

Think Global Media Group organizes podcast tours by researching relevant podcasts, pitching authors to hosts, and scheduling interviews that align with the book’s promotional timeline.

By coordinating multiple podcast placements, we help authors maintain consistent visibility throughout their marketing campaign.

Why Podcast Interviews Work for Authors

Podcast interviews are particularly effective for book promotion because they allow authors to tell the story behind their work. Many readers are interested not only in the book itself but also in the inspiration, experiences, and ideas that led the author to write it.

During a podcast conversation, authors can discuss the themes explored in their book, the research that informed their writing, and the personal journey behind the project.

Think Global Media Group encourages authors to approach podcast interviews as storytelling opportunities. When authors share meaningful insights and personal experiences, listeners often develop a strong interest in reading the book.

Reaching Highly Engaged Audiences

Podcast listeners tend to be highly engaged with the content they consume. Many people listen to podcasts during commutes, workouts, or daily routines, creating a focused listening environment.

This level of engagement means that listeners often pay close attention to the conversations taking place. When a podcast host introduces an author and discusses their book, the audience is more likely to be curious about the project.

Think Global Media Group selects podcasts with audiences that align with the book’s themes and subject matter. This targeted approach ensures that the author’s message reaches listeners who are likely to be interested in the book.

Different Types of Podcasts for Authors

There are many different types of podcasts that can be valuable for book promotion. Some podcasts focus specifically on literature and book discussions, while others feature interviews with writers and creative professionals.

Personal development podcasts often host authors who have written books about growth, motivation, or leadership. Business podcasts may invite authors who have written about entrepreneurship or professional success.

Think Global Media Group identifies podcasts that match the subject matter and audience of each book. By aligning the author with relevant podcasts, we help ensure that the interviews resonate with listeners.

Sharing the Story Behind the Book

One of the most compelling aspects of podcast interviews is the opportunity for authors to share the story behind their book.

Listeners are often fascinated by the process of writing a book, including the research involved, the challenges faced during writing, and the inspiration that sparked the idea.

These conversations provide deeper insight into the author’s work and allow audiences to appreciate the effort and creativity that went into the book.

Think Global Media Group helps authors highlight these stories during interviews, creating conversations that capture the attention of podcast audiences.

Building the Author’s Personal Brand

Podcast tours do more than promote a single book. They also help build the author’s personal brand.

When authors appear on multiple podcasts, they introduce themselves to different audiences who may follow their work long after the current book promotion ends.

During these interviews, authors can discuss their writing philosophy, professional background, and the ideas that drive their work.

Think Global Media Group works with authors to ensure that their message remains consistent across podcast appearances, helping to strengthen their identity as a writer and thought leader.

Creating Long-Term Promotional Content

Unlike many traditional promotional activities, podcast interviews continue generating exposure long after they are recorded.

Once an episode is published, it typically remains available on podcast platforms indefinitely. New listeners can discover the interview months or even years later and become interested in the author’s work.

Think Global Media Group views podcast interviews as long-term promotional assets that continue to introduce readers to the author’s book over time.

Each episode becomes part of the author’s digital presence and contributes to ongoing audience discovery.

Supporting Independent and Self-Published Authors

Independent and self-published authors often face unique challenges when it comes to gaining visibility for their books. Without the marketing resources of large publishing houses, reaching new audiences can be difficult.

Podcast tours offer an accessible and effective promotional strategy that allows independent authors to share their work with engaged listeners.

At Think Global Media Group, we work with independent authors to design podcast campaigns that help them reach readers who appreciate original voices and new perspectives.

These interviews provide an opportunity for independent authors to tell their story and introduce their books to supportive audiences.

Integrating Podcast Tours Into a Book Marketing Strategy

Podcast tours work best when integrated into a broader book marketing campaign. Authors often combine podcast interviews with social media promotion, book launch events, media coverage, and online marketing.

Podcast interviews provide deeper conversations that complement these other promotional efforts. While social media posts may generate quick attention, podcast discussions allow authors to explain the ideas and inspiration behind their book in greater detail.

Think Global Media Group coordinates podcast tours to align with the overall book marketing timeline, ensuring that interviews contribute to the momentum of the promotional campaign.

How Think Global Media Group Organizes Podcast Tours for Authors

Successful podcast tours require careful planning, strategic outreach, and strong relationships with podcast hosts and producers.

At Think Global Media Group, our team begins by learning about the author, the book, and the goals of the promotional campaign. We then research podcasts that focus on topics relevant to the book’s subject matter.

Our team reaches out to podcast hosts with professional pitches that introduce the author and explain why their story would be valuable for the show’s audience.

Once interviews are scheduled, we coordinate the logistics of the podcast tour and help authors prepare for engaging conversations that highlight their work.

By organizing strategic podcast tours, Think Global Media Group provides authors with a powerful platform for promoting their books, connecting with readers, and expanding their presence in the literary world.

Step 1: Define Your Message Before Booking Interviews

The biggest mistake people make when starting a podcast tour is not having a clear narrative.

Before reaching out to podcasts, define:

• Your main story
• The topic you want to be known for
• Key lessons or insights you can share
• Memorable talking points or viral moments
• The audience you want to reach

The most successful podcast guests are not simply promoting themselves — they are providing value through storytelling and expertise.

Think about questions like:

• What problem do I solve?
• What unique experiences can I share?
• What makes my perspective different?

A strong narrative makes podcast hosts excited to interview you.

Step 2: Identify the Right Podcasts for Your Audience

Not every podcast will be the right fit.

The key is matching your message with podcasts whose audiences align with your goals.

For example:

Entrepreneurs & founders may target business podcasts.
Authors may focus on storytelling or educational shows.
Fitness experts may target health and wellness podcasts.
Influencers may focus on culture and lifestyle shows.
Filmmakers may target entertainment podcasts.

The best strategy is to combine:

• Large podcasts with millions of listeners
• Mid-sized podcasts with loyal niche audiences
• Smaller podcasts that allow deeper conversations

This layered approach helps build both reach and credibility.

Step 5: Prepare Your Podcast Guest Assets

Professional podcast guests prepare a media kit before starting a tour.

Your podcast guest kit should include:

• Professional headshot
• Short and long bio
• Key talking points
• Topic ideas for interviews
• Social media links
• Website links
• Book, product, or company information

This makes it easy for podcast hosts and producers to promote your episode.

Step 6: Schedule Multiple Interviews Within a Strategic Window

A podcast tour works best when interviews are clustered within a short timeframe.

This creates momentum.

For example, many successful tours include:

• 8–20 podcast interviews within a month
• Appearances across multiple industries
• Strategic scheduling around product launches, book releases, or film premieres

When audiences hear your message repeatedly across different platforms, it creates familiarity and credibility.

Step 7: Deliver a Memorable Podcast Interview

Getting booked is only half the battle. Delivering a great interview is what turns a podcast appearance into real results.

Great podcast guests:

• Tell compelling personal stories
• Share practical insights and lessons
• Speak authentically and conversationally
• Provide value for the audience
• Avoid overly promotional language

The goal is to educate, entertain, and inspire listeners.

When listeners feel connected to your story, they are far more likely to follow you, buy your product, or support your work.

Step 8: Repurpose Podcast Content for Maximum Reach

One podcast interview can generate dozens of pieces of content.

After each appearance, you should repurpose:

• Short video clips
• Social media quotes
• Audiograms
• Blog posts
• YouTube highlights
• LinkedIn thought leadership posts

Many of the most viral social media moments today come directly from podcast interviews.

This allows your podcast tour to continue generating visibility long after the interview is released.

Step 9: Combine Podcasts with Broader Media Exposure

Podcast tours become significantly more powerful when combined with other media channels.

Many successful campaigns integrate:

• National radio interviews
• Television appearances
• influencer campaigns
• online media coverage
• press releases
• digital publications

This type of media stacking strategy creates widespread exposure across multiple platforms at once.

Instead of reaching one audience, you reach many.

Step 10: Track Your Results and Build Relationships

Podcast tours are not just about promotion — they are about relationships.

Many podcast hosts invite strong guests back multiple times.

After each interview:

• Share the episode on your social platforms
• Thank the host publicly
• Maintain the relationship
• Stay connected for future collaborations

These relationships often lead to future opportunities including speaking engagements, partnerships, and media introductions.

Why Podcast Tours Work So Well

Podcasting has become one of the most trusted forms of media because audiences feel like they are part of the conversation.

Listeners often spend hours each week listening to their favorite shows, which builds a powerful connection with hosts and guests.

Because of this trust, podcast interviews often generate:

• Higher audience engagement
• Stronger personal branding
• More meaningful audience relationships
• Long-term discoverability through search engines

Unlike short media appearances, podcast interviews continue generating exposure for years. Starting a podcast tour is one of the most effective ways to grow your brand, promote your message, and reach new audiences around the world. By defining your message, targeting the right podcasts, crafting a compelling pitch, and delivering engaging interviews, you can turn podcast appearances into a powerful marketing engine.

At Think Global Media Group, we work with some of the top podcasts, national television networks, radio shows, and digital media platforms in the world, helping clients build authority and reach millions of listeners globally. A well-executed podcast tour doesn’t just create visibility — it builds influence. And in today’s media-driven world, influence is everything.

Below are 20 common questions authors ask about podcast tours and how they can be used to promote books effectively.

What Is a Podcast Tour for Authors?

A podcast tour is a coordinated series of podcast interviews scheduled over a defined promotional period. Instead of appearing on just one show, authors participate in multiple podcast interviews across various genres and audiences.

At Think Global Media Group, our podcast tour services allow authors to appear on a wide range of podcasts that align with their book’s subject matter, target audience, and brand positioning. Each appearance introduces the author and their book to new listeners, creating a multiplier effect for awareness and discovery.

Why Are Podcast Tours Effective for Book Promotion?

Podcast listeners tend to be highly engaged and loyal to the shows they follow. Unlike short media appearances, podcast interviews allow authors to share deeper stories, insights, and personal experiences.

This long-form format gives authors the opportunity to discuss the inspiration behind their book, their writing process, and the themes explored in their work. The result is a stronger emotional connection with potential readers.

Think Global Media Group structures podcast tours so each appearance supports broader book marketing efforts and helps authors expand their reach.

How Do Podcast Tours Help Authors Reach New Readers?

Podcast audiences are often niche and community-driven. When authors appear on podcasts that match their book’s topic or genre, they connect directly with listeners who are already interested in those subjects.

For example, a business author might appear on entrepreneurship podcasts, while a novelist could appear on storytelling or culture-focused shows. Through these targeted placements, podcast tours expose authors to listeners who may not have discovered their book through traditional marketing channels.

When Should Authors Schedule a Podcast Tour?

Timing plays a critical role in the success of a podcast tour. Many authors schedule tours around key promotional windows such as:

Book launch periods
Major publishing announcements
Film or television adaptations
Award nominations
Speaking tour promotions

Think Global Media Group works with authors to schedule podcast interviews strategically so they coincide with moments when media exposure can have the greatest impact.

How Many Podcasts Are Typically Included in a Tour?

Podcast tours can vary depending on the author’s goals and the scope of the campaign. Some tours focus on a smaller number of high-impact podcasts, while others involve a broader range of appearances across multiple genres.

At Think Global Media Group, we customize each podcast tour based on the author’s target audience, media objectives, and promotional timeline.

What Types of Podcasts Should Authors Target?

The most effective podcast tours focus on podcasts that align with the author’s message and readership. These may include:

Literary and writing podcasts
Business and entrepreneurship shows
Self-development podcasts
Entertainment and culture podcasts
Industry-specific shows related to the book’s topic

Our team at Think Global Media Group researches and identifies podcasts where authors can share meaningful conversations that resonate with listeners.

Do Authors Need Podcast Experience Before Going on a Tour?

No prior podcast experience is required. Many successful podcast guests are appearing on shows for the first time.

At Think Global Media Group, we provide authors with preparation support so they feel confident and comfortable during interviews. This includes guidance on storytelling techniques, key talking points, and strategies for engaging podcast audiences.

How Do Podcast Tours Build an Author’s Brand?

Podcast interviews give authors the chance to present themselves not just as writers, but as experts, storytellers, and thought leaders.

Each podcast appearance contributes to an author’s digital presence. Interviews are often shared across multiple platforms, including podcast apps, websites, YouTube channels, and social media.

Over time, this growing library of interviews strengthens the author’s personal brand and increases their visibility across search engines and media platforms.

Can Podcast Tours Help Sell More Books?

Yes. Podcast tours can play a significant role in increasing book sales.

When listeners hear an author speak passionately about their work and share meaningful insights, they are more likely to seek out the book. Podcast hosts often encourage their audiences to support guests by purchasing their books or following their work.

Think Global Media Group designs podcast tours with book discovery and audience engagement in mind.

How Do Podcast Interviews Differ from Traditional Media Interviews?

Traditional media interviews are often short and structured, focusing on quick soundbites. Podcast interviews tend to be longer and more conversational.

This format allows authors to discuss their work in greater depth. They can share behind-the-scenes stories, writing challenges, and personal experiences that shaped the book.

These deeper conversations often resonate more strongly with audiences than brief promotional segments.

How Long Do Podcast Interviews Usually Last?

Most podcast interviews last between 30 minutes and an hour, although some may be longer depending on the show’s format.

This extended time allows authors to fully explore their book’s themes, discuss their creative journey, and connect with listeners on a personal level.

Think Global Media Group prepares authors to make the most of this format so every interview delivers value to the audience.

What Should Authors Talk About During Podcast Interviews?

The best podcast interviews focus on storytelling rather than direct sales promotion.

Authors may discuss:

The inspiration behind their book
The challenges they faced while writing
Key ideas explored in the book
Personal experiences related to the topic
Lessons readers can apply in their own lives

At Think Global Media Group, we help authors craft compelling narratives that naturally lead listeners to become interested in their books.

How Are Podcast Tours Organized?

A professional podcast tour involves careful planning and coordination.

Our team at Think Global Media Group manages the entire process, including identifying relevant podcasts, pitching authors to hosts, scheduling interviews, and preparing guests for their appearances.

This structured approach ensures authors can focus on delivering great conversations while our team handles the logistics.

Can Podcast Tours Help Authors Reach International Audiences?

Yes. Podcasts have global audiences, and many shows attract listeners from multiple countries.

Through podcast tours, authors can introduce their books to readers far beyond their local markets. International exposure can open opportunities for translation deals, speaking invitations, and global readership.

Think Global Media Group regularly places authors on podcasts with diverse international audiences.

How Do Podcast Tours Fit Into a Larger Book Marketing Strategy?

Podcast tours work best when integrated into a broader marketing plan.

Authors often combine podcast appearances with social media promotion, book launch campaigns, public speaking events, and digital marketing strategies.

Our team at Think Global Media Group collaborates with authors and publishers to ensure podcast tours support overall book promotion goals.

Can Fiction Authors Benefit from Podcast Tours?

Absolutely. Fiction authors often find podcast interviews especially valuable because they allow them to discuss world-building, character development, and storytelling inspiration.

Listeners who enjoy narrative discussions often become enthusiastic readers once they feel connected to the author’s creative process.

Podcast tours give fiction writers the opportunity to share the stories behind their stories.

What Makes a Podcast Tour Successful?

A successful podcast tour focuses on meaningful conversations and strong audience engagement.

Rather than simply promoting a book title, authors should share valuable insights, authentic experiences, and compelling stories that resonate with listeners.

At Think Global Media Group, we design podcast tours to highlight each author’s unique voice and expertise.

How Long Does a Podcast Tour Campaign Last?

Podcast tours can run over several weeks or months depending on the campaign structure.

Some authors prefer a concentrated tour around a book launch, while others spread appearances over a longer period to maintain consistent media exposure.

Think Global Media Group helps determine the ideal timeline based on promotional goals and scheduling opportunities.

Do Podcast Tours Provide Long-Term Marketing Value?

Yes. Podcast interviews continue to generate exposure long after they are recorded.

Episodes remain available on podcast platforms indefinitely, allowing new listeners to discover the author and their book months or even years later.

This long-term discoverability makes podcast tours a valuable component of modern book marketing strategies.

How Can Authors Start a Podcast Tour?

The first step is identifying the right podcasts and developing a strategic outreach plan.

Think Global Media Group provides professional podcast tour services that connect authors with influential shows across a wide range of genres. Our team manages podcast research, host outreach, interview scheduling, and guest preparation to ensure each appearance contributes to meaningful media exposure.

Through carefully planned podcast tours, authors gain access to engaged audiences, strengthen their personal brand, and create powerful conversations that help bring their books to new readers around the world.