How Podcast Interviews Help Artists Promote New Music
How Podcast Interviews Help Artists Promote New Music
Where Weβve Booked Our Clients: Top Podcasts, National Television & Global Media Placements. At Think Global Media Group, we donβt just pitch media β we secure placements on the most influential platforms in the world.
From chart-topping podcasts to national television networks, business streamers, and nationally syndicated radio, our team has successfully booked clients across the outlets that shape culture, drive markets, and build global authority.
Below is a look at the high-impact platforms where weβve placed our team and clients β delivering real visibility, brand elevation, and measurable ROI. ________________________________________ Top Global Podcasts Weβve Secured
The Diary of a CEO One of the most influential business podcasts in the world, reaching millions of listeners per episode. Booking clients on this platform positions them alongside elite entrepreneurs, founders, and global thought leaders.
The Skinny Confidential Him & Her Show A powerhouse in lifestyle, entrepreneurship, and wellness media β ideal for founders, beauty brands, influencers, and thought leaders.
Full Send Podcast Known for massive audience engagement and cultural impact, Full Send connects brands and personalities directly with a younger, highly active demographic.
Just B with Bethenny Frankel High-level conversations around business, culture, and celebrity. This platform delivers both mainstream reach and strong brand credibility.
The Tosh Show Comedy-meets-commentary, delivering broad cultural reach.
VladTV A dominant platform in hip-hop culture, celebrity interviews, and viral media moments.
DJ Akademiks Podcast A major voice in hip-hop media and entertainment commentary.
Sofia with an F A culturally relevant show with a highly engaged Gen Z and millennial audience.
My First Million A leading business podcast featuring founders and investors β ideal for startups, tech leaders, and innovators.
This Week in Startups A major voice in the tech ecosystem, connecting founders with VCs, investors, and industry insiders.
Cancelled with Tana Mongeau A viral, influencer-driven podcast with strong digital traction and social amplification.
Money Buys Happiness Focused on wealth, lifestyle, and financial success β ideal for entrepreneurs and investors.
Coffeezilla Podcast A trusted investigative platform with a loyal and analytical audience.
Forbidden Fruits Podcast A culture-driven show that blends commentary, storytelling, and digital trends.
Camp Gagnon Podcast Strong authority in fitness, performance, and high-achievement audiences.
Roller Coaster Podcast Entrepreneurial storytelling with a global business audience. Each of these platforms offers a unique demographic advantage β from hip-hop culture and influencer audiences to business founders and high-net-worth investors. We strategically match clients with the right podcast ecosystem to maximize impact.
National Television Networks Weβve Secured
Good Morning America β ABC One of Americaβs most-watched morning shows, delivering massive national exposure.
Today β NBC A premier platform for authors, entrepreneurs, and entertainment figures.
Inside Edition β CBS National syndication with strong household reach.
Fox News Primetime
Fox Business
CNN
National cable and primetime placements amplify authority and expand into broader political, financial, and cultural audiences.Β Radio & Streaming Platforms
Beyond podcasts and television, we secure placements across: β’ Nationally syndicated radio programs β’ Business and financial streaming platforms β’ Cultural commentary shows β’ Entrepreneurial media networks These channels provide commuter reach, investor visibility, and repeated exposure across multiple time slots. ________________________________________ Why These Placements Matter Being featured on elite podcasts and national networks: β’ Builds instant authority β’ Expands global reach β’ Increases investor credibility β’ Drives brand partnerships β’ Improves SEO visibility β’ Attracts mainstream media attention When strategically coordinated, these placements create omnipresence β your audience sees and hears you everywhere at once. ________________________________________ The Think Global Media Group Advantage We donβt rely on cold outreach. We leverage: β’ Direct booking relationships β’ Producer-level connections β’ Strategic narrative positioning β’ Data-backed audience alignment β’ Media momentum stacking
From founders and CEOs to influencers, athletes, investors, authors, and entertainment talent β we position clients where the world is already listening. ________________________________________ Podcasting is no longer emerging media. It is mainstream power media. When combined with national television, radio, and high-visibility streamers, it creates an ecosystem of authority, credibility, and visibility. At Think Global Media Group, weβve successfully secured placements across the most influential platforms in the world β and we continue to lead at the intersection of podcast PR, television booking, and global media strategy. If you’re ready to step onto the biggest stages in media, this is where it begins.
How Podcast Interviews Help Artists Promote New Music?
The music industry has undergone a dramatic transformation in how artists connect with audiences and promote new releases. While traditional media outlets still play a role in music marketing, podcasts have emerged as one of the most powerful platforms for artists looking to reach engaged listeners and build deeper relationships with fans.
Podcast interviews offer musicians the opportunity to tell their stories, discuss the inspiration behind their music, and introduce their latest releases to audiences who are actively listening and paying attention. Unlike quick promotional appearances on traditional media, podcasts allow for long-form conversations that provide meaningful insights into the artistβs creative journey.Β
At Think Global Media Group, we provide podcast tour services designed to help artists promote new music through strategic podcast interviews. Our team connects musicians with podcasts that align with their genre, audience, and brand, creating opportunities for artists to expand their reach and gain valuable media exposure.
The Growing Role of Podcasts in Music Promotion
Podcasts have become a central part of the digital media landscape. Millions of listeners tune in daily to hear conversations about culture, creativity, entertainment, and industry insights.
For musicians, podcasts represent a unique opportunity to share the deeper story behind their work. Listeners often spend extended periods of time with podcast episodes, which allows artists to present their music in a more personal and engaging way.
Think Global Media Group works with artists to secure podcast interviews that introduce their music to new audiences while strengthening their overall brand presence.
Creating Personal Connections with Listeners
One of the most powerful aspects of podcast interviews is the ability to create genuine connections with listeners. When artists speak openly about their creative process, challenges, and inspirations, audiences often feel more connected to both the music and the person behind it.
Podcast conversations give artists the chance to move beyond promotional soundbites and share meaningful stories about their work. These discussions help listeners understand the emotions and experiences that shaped the music.
At Think Global Media Group, we help artists prepare for interviews that highlight these authentic moments and create memorable conversations with podcast audiences.
Reaching New Music Fans Through Podcast Audiences
Podcast listeners often follow shows that focus on specific interests, including music genres, cultural discussions, and creative industries. When artists appear on podcasts that align with their style or message, they gain access to listeners who are already interested in discovering new music.
This targeted exposure allows musicians to reach potential fans who may not have encountered their music through traditional advertising or streaming platform algorithms.
Think Global Media Group identifies podcasts whose audiences are likely to connect with the artistβs sound and message, ensuring each interview introduces the music to listeners who appreciate the genre.
Sharing the Story Behind the Music
Every song has a story behind it. Podcast interviews provide artists with the opportunity to explain the inspiration behind their lyrics, production choices, and creative decisions.
Listeners often enjoy hearing how a song evolved from an initial idea into a finished recording. Artists can discuss songwriting challenges, collaborations with producers or musicians, and the experiences that shaped their work.
Think Global Media Group encourages artists to use podcast interviews as storytelling opportunities where the music becomes part of a larger narrative.
Long-Form Conversations That Go Beyond Promotion
Traditional media interviews often focus on quick promotional talking points. Podcast interviews are different because they allow artists to participate in longer, more relaxed conversations.
These discussions often last between thirty minutes and an hour, giving artists enough time to explore multiple aspects of their career and creative process.
The longer format also allows podcast hosts to ask deeper questions, which often leads to more engaging discussions about music, culture, and personal experiences.
At Think Global Media Group, we prepare artists to make the most of these long-form interviews so they can share compelling insights while introducing listeners to their latest music.
Expanding an Artistβs Personal Brand
Podcast interviews contribute significantly to building an artistβs personal brand. When musicians appear on multiple podcasts, they create a growing collection of media content that showcases their voice, personality, and expertise.
These interviews help position artists as creative professionals who can discuss not only their music but also broader topics such as the music industry, songwriting techniques, and artistic inspiration.
Think Global Media Group structures podcast campaigns that help artists strengthen their identity and presence within the music community.
Introducing New Releases to Engaged Audiences
When artists release new singles, albums, or projects, podcast interviews provide an excellent platform to introduce the music to audiences who are actively listening.
Listeners often become curious about a song or album after hearing the artist describe its meaning or creative journey. Podcast hosts may also encourage audiences to stream the music or follow the artistβs work.
Think Global Media Group coordinates podcast interviews around key promotional moments such as release dates, album launches, and tour announcements.
The Longevity of Podcast Exposure
One of the unique benefits of podcast interviews is their long-term visibility. Once an episode is published, it remains available on podcast platforms indefinitely.
New listeners can discover the episode months or even years later, which means the artistβs message continues reaching audiences long after the interview takes place.
Think Global Media Group views podcast interviews as lasting digital media assets that continue to promote music over time.
Connecting Artists with Music-Focused Podcasts
Many podcasts specialize in discussing music, creativity, and the entertainment industry. These shows often welcome artists as guests to discuss their work and share insights into the music-making process.
Appearing on these platforms allows musicians to speak directly to audiences who are passionate about discovering new artists and learning about the industry.
Think Global Media Group researches and identifies music-focused podcasts that provide valuable exposure opportunities for artists.
Building Industry Credibility
Podcast interviews also help artists build credibility within the music industry. When musicians appear on respected podcasts, they gain visibility among fellow artists, producers, journalists, and music professionals.
These appearances demonstrate that the artist is actively participating in conversations about music and creativity, which can lead to additional opportunities such as collaborations, performances, or media coverage.
Think Global Media Group helps artists secure podcast interviews that enhance their professional reputation and industry presence.
Encouraging Deeper Audience Engagement
Podcast listeners often feel a strong connection to the hosts they follow. When those hosts introduce an artist and engage in thoughtful conversations with them, listeners are more likely to pay attention.
This trust between host and audience can lead listeners to explore the artistβs music, follow their social media profiles, or attend live performances.
Think Global Media Group focuses on podcast placements where hosts encourage engaging discussions and genuine interest in the artistβs work.
Supporting Independent Artists
Independent musicians often face challenges when trying to gain exposure without the support of major record labels. Podcast interviews provide an accessible promotional platform where independent artists can share their music and story.
Podcasts that focus on independent creativity often welcome artists who bring unique perspectives and fresh sounds to the industry.
Think Global Media Group frequently works with independent artists to secure podcast appearances that introduce their music to supportive and engaged communities.
Creating Content That Can Be Shared Across Platforms
Podcast interviews can be repurposed into valuable promotional content for an artistβs marketing strategy.
Artists often share interview clips on social media, include podcast appearances in press materials, and feature interviews on their websites. These additional uses extend the impact of each interview.
Think Global Media Group encourages artists to leverage podcast appearances as part of their overall digital media strategy.
Expanding Global Reach Through Podcasts
Podcast platforms are accessible worldwide, allowing artists to reach international listeners through a single interview.
This global reach can help artists introduce their music to audiences in different countries, which may lead to increased streaming activity and international fan engagement.
Think Global Media Group regularly coordinates podcast placements that reach listeners across multiple regions.
Preparing Artists for Successful Podcast Interviews
Successful podcast interviews require thoughtful preparation. Artists should be ready to discuss their music, their influences, and the stories behind their creative work.
Think Global Media Group works with artists to develop interview talking points, refine storytelling techniques, and ensure each appearance communicates the artistβs message clearly.
Preparation helps artists feel comfortable and confident during interviews, which leads to more engaging conversations.
Turning Podcast Appearances into Long-Term Media Assets
Each podcast interview becomes part of an artistβs digital media footprint. Over time, these interviews create a growing archive of conversations that showcase the artistβs personality and creative journey.
New fans who discover these episodes may explore the artistβs music catalog and follow their future releases.
Think Global Media Group designs podcast campaigns that contribute to this long-term media presence.
Integrating Podcast Interviews into a Music Marketing Strategy
Podcast interviews are most effective when integrated into a broader music promotion plan. Artists often combine podcast appearances with social media campaigns, music video releases, live performances, and digital advertising.
Think Global Media Group helps artists align podcast interviews with these other marketing activities so each promotional effort reinforces the artistβs message and brand.
Managing a Professional Podcast Promotion Campaign
Organizing podcast interviews requires research, outreach, scheduling, and coordination with hosts and production teams. Managing these tasks independently can be time-consuming for artists focused on creating music.
Think Global Media Group handles the entire podcast promotion process, from identifying relevant podcasts to arranging interviews and preparing artists for their appearances.
Through strategic podcast interviews, musicians gain valuable opportunities to introduce their music to engaged listeners, share their creative journey, and expand their reach across the rapidly growing podcast media landscape.
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How to Get Started on a Podcast Tour
At Think Global Media Group, we specialize in placing clients on the top podcasts, national television networks, streamers, and radio shows in the world. Through years of booking high-profile interviews, weβve seen firsthand how a strategic podcast tour can dramatically increase visibility, credibility, and business growth.
If you’re looking to start your own podcast tour, hereβs exactly how to do it the right way.
What Is a Podcast Tour?
A podcast tour is similar to a traditional media tour, but instead of appearing on multiple television programs in a single press cycle, you appear on multiple podcasts across different audiences and industries.
This strategy allows guests to:
Promote a book, film, product, or business
Build personal authority and credibility
Expand audience reach
Generate viral clips for social media
Improve search engine visibility
Attract new customers, followers, and investors
Podcast tours are now a core part of modern PR strategies because podcasts are trusted media platforms with highly engaged audiences.
Step 1: Define Your Message Before Booking Interviews
The biggest mistake people make when starting a podcast tour is not having a clear narrative.
Before reaching out to podcasts, define:
Your main story
The topic you want to be known for
Key lessons or insights you can share
Memorable talking points or viral moments
The audience you want to reach
The most successful podcast guests are not simply promoting themselves β they are providing value through storytelling and expertise.
Think about questions like:
What problem do I solve?
What unique experiences can I share?
What makes my perspective different?
A strong narrative makes podcast hosts excited to interview you.
Step 2: Identify the Right Podcasts for Your Audience
Not every podcast will be the right fit.
The key is matching your message with podcasts whose audiences align with your goals.
For example:
Entrepreneurs & founders may target business podcasts. Authors may focus on storytelling or educational shows. Fitness experts may target health and wellness podcasts. Influencers may focus on culture and lifestyle shows. Filmmakers may target entertainment podcasts.
The best strategy is to combine:
Large podcasts with millions of listeners
Mid-sized podcasts with loyal niche audiences
Smaller podcasts that allow deeper conversations
This layered approach helps build both reach and credibility.
Step 5: Prepare Your Podcast Guest Assets
Professional podcast guests prepare a media kit before starting a tour.
Your podcast guest kit should include:
Professional headshot
Short and long bio
Key talking points
Topic ideas for interviews
Social media links
Website links
Book, product, or company information
This makes it easy for podcast hosts and producers to promote your episode.
Step 6: Schedule Multiple Interviews Within a Strategic Window
A podcast tour works best when interviews are clustered within a short timeframe.
This creates momentum.
For example, many successful tours include:
8β20 podcast interviews within a month
Appearances across multiple industries
Strategic scheduling around product launches, book releases, or film premieres
When audiences hear your message repeatedly across different platforms, it creates familiarity and credibility.
Step 7: Deliver a Memorable Podcast Interview
Getting booked is only half the battle. Delivering a great interview is what turns a podcast appearance into real results.
Great podcast guests:
Tell compelling personal stories
Share practical insights and lessons
Speak authentically and conversationally
Provide value for the audience
Avoid overly promotional language
The goal is to educate, entertain, and inspire listeners.
When listeners feel connected to your story, they are far more likely to follow you, buy your product, or support your work.
Step 8: Repurpose Podcast Content for Maximum Reach
One podcast interview can generate dozens of pieces of content.
After each appearance, you should repurpose:
Short video clips
Social media quotes
Audiograms
Blog posts
YouTube highlights
LinkedIn thought leadership posts
Many of the most viral social media moments today come directly from podcast interviews.
This allows your podcast tour to continue generating visibility long after the interview is released.
Step 9: Combine Podcasts with Broader Media Exposure
Podcast tours become significantly more powerful when combined with other media channels.
Many successful campaigns integrate:
National radio interviews
Television appearances
influencer campaigns
online media coverage
press releases
digital publications
This type of media stacking strategy creates widespread exposure across multiple platforms at once.
Instead of reaching one audience, you reach many.
Step 10: Track Your Results and Build Relationships
Podcast tours are not just about promotion β they are about relationships.
Many podcast hosts invite strong guests back multiple times.
After each interview:
Share the episode on your social platforms
Thank the host publicly
Maintain the relationship
Stay connected for future collaborations
These relationships often lead to future opportunities including speaking engagements, partnerships, and media introductions.
Why Podcast Tours Work So Well
Podcasting has become one of the most trusted forms of media because audiences feel like they are part of the conversation.
Listeners often spend hours each week listening to their favorite shows, which builds a powerful connection with hosts and guests.
Because of this trust, podcast interviews often generate:
Higher audience engagement
Stronger personal branding
More meaningful audience relationships
Long-term discoverability through search engines
Unlike short media appearances, podcast interviews continue generating exposure for years. Starting a podcast tour is one of the most effective ways to grow your brand, promote your message, and reach new audiences around the world. By defining your message, targeting the right podcasts, crafting a compelling pitch, and delivering engaging interviews, you can turn podcast appearances into a powerful marketing engine.
At Think Global Media Group, we work with some of the top podcasts, national television networks, radio shows, and digital media platforms in the world, helping clients build authority and reach millions of listeners globally. A well-executed podcast tour doesnβt just create visibility β it builds influence. And in todayβs media-driven world, influence is everything.
20 Q&A on How Podcast Interviews Help Artists Promote New Music
Podcast interviews have become one of the most effective promotional tools for musicians who want to reach new listeners and build deeper relationships with their audience. In todayβs digital music landscape, artists need more than streaming platforms and social media to stand out. They need meaningful conversations and storytelling opportunities that introduce their music in an engaging way.
Podcast interviews allow artists to share the inspiration behind their music, discuss their creative process, and connect with listeners who are genuinely interested in discovering new sounds and stories. These long-form discussions provide an ideal platform for artists to promote new music releases while building a strong personal brand.
At Think Global Media Group, we provide professional podcast tour services that help artists secure interviews on influential podcasts. Our team works closely with musicians to ensure their music reaches the right audiences through strategic podcast placements.
Below are 20 questions and answers about how podcast interviews help artists promote new music and grow their audience.
What Are Podcast Interviews for Music Promotion?
Podcast interviews are conversations between artists and podcast hosts where musicians discuss their music, creative journey, and current projects. These interviews are typically featured as episodes on podcasts that focus on music, entertainment, culture, or creative industries.
At Think Global Media Group, we arrange podcast interviews for artists who want to introduce new music to engaged listeners while sharing meaningful stories behind their work.
Why Are Podcasts Effective for Promoting Music?
Podcast audiences are highly engaged and often loyal to the shows they follow. Listeners spend extended periods of time with podcast episodes, which allows artists to communicate their message in depth.
This long-form format helps musicians explain the inspiration behind their songs and connect with listeners on a more personal level. Think Global Media Group helps artists take advantage of this format through strategic podcast tour campaigns.
How Do Podcast Interviews Help Artists Reach New Fans?
Every podcast has its own audience, often made up of listeners who trust the hostβs recommendations. When an artist appears on a podcast, they are introduced to a community that may not have previously discovered their music.
By participating in multiple podcast interviews, artists can reach listeners across different genres and interest groups. Think Global Media Group coordinates podcast placements that help artists expand their fan base.
What Is a Podcast Tour for Musicians?
A podcast tour is a series of podcast interviews scheduled over a promotional period. Instead of appearing on one show, artists participate in multiple podcast conversations across various platforms.
Think Global Media Group organizes podcast tours that introduce artists and their new music to multiple podcast audiences, maximizing exposure during important promotional periods.
When Should Artists Schedule Podcast Interviews?
Podcast interviews are often scheduled around key promotional moments such as new single releases, album launches, music video premieres, or upcoming tours.
Coordinating interviews during these periods helps build excitement and awareness around the artistβs latest work. Think Global Media Group plans podcast campaigns so interviews align with major music release strategies.
Do Artists Need Podcast Experience?
Artists do not need previous podcast experience to participate in interviews. Many musicians appear on podcasts for the first time as part of their promotional campaigns.
Think Global Media Group prepares artists for interviews by helping them develop talking points and storytelling approaches that make conversations engaging and informative.
What Do Artists Talk About During Podcast Interviews?
Podcast interviews often explore a wide range of topics related to music and creativity.
Artists may discuss the inspiration behind their latest songs, their songwriting process, their musical influences, and the experiences that shaped their work.
Think Global Media Group helps artists structure these conversations so they naturally highlight the artistβs new music while providing valuable insights for listeners.
How Long Do Podcast Interviews Usually Last?
Most podcast interviews last between thirty minutes and an hour, although some episodes may run longer depending on the showβs format.
This extended time allows artists to explore their music in detail and build a deeper connection with listeners.
Think Global Media Group prepares artists to make the most of these long-form discussions.
Can Podcast Interviews Help Promote Independent Artists?
Independent musicians often benefit greatly from podcast interviews because they provide exposure outside traditional music industry channels.
Podcasts that focus on independent creativity, music culture, and emerging artists often welcome musicians who bring unique perspectives and sounds.
Think Global Media Group frequently works with independent artists to help them gain visibility through podcast appearances.
How Do Podcast Interviews Support Music Discovery?
Many podcast listeners enjoy discovering new artists through interviews with musicians who share their stories and creative processes.
When listeners hear an artist speak passionately about their work, they are more likely to search for the music and explore the artistβs catalog.
Think Global Media Group connects artists with podcasts where audiences are interested in discovering new music.
Do Podcast Interviews Help Build an Artistβs Brand?
Podcast appearances contribute significantly to an artistβs personal brand. Each interview showcases the musicianβs personality, creative philosophy, and artistic vision.
Over time, multiple podcast interviews create a strong media presence that highlights the artistβs voice and expertise.
Think Global Media Group structures podcast campaigns that strengthen the artistβs public image and industry recognition.
Can Podcast Interviews Reach Global Audiences?
Podcasts are distributed across major streaming platforms that are accessible worldwide. This allows artists to connect with listeners from different countries and regions.
International exposure through podcasts can help artists expand their fan base and increase global streaming activity.
Think Global Media Group often coordinates podcast placements with shows that attract international listeners.
How Do Podcast Hosts Influence Music Promotion?
Podcast hosts often have loyal audiences who trust their opinions and recommendations. When a host introduces an artist and shows interest in their work, listeners are more likely to explore the music.
Hosts also ask thoughtful questions that encourage artists to share deeper insights about their creative journey.
Think Global Media Group works with podcast hosts who value engaging conversations and meaningful storytelling.
How Do Podcast Interviews Fit Into a Music Marketing Strategy?
Podcast interviews are most effective when integrated into a broader music marketing plan.
Artists often combine podcast appearances with social media campaigns, music video releases, press coverage, and live performances.
Think Global Media Group helps artists align podcast interviews with other promotional efforts so the entire campaign works together.
Do Podcast Interviews Continue Promoting Music After Release?
Yes. One of the most valuable aspects of podcast interviews is their long-term availability.
Episodes remain accessible on podcast platforms indefinitely, allowing new listeners to discover them months or even years after publication.
Think Global Media Group views podcast interviews as long-lasting promotional assets for artists.
Can Podcast Interviews Generate Media Opportunities?
Podcast appearances often attract attention from other media outlets, journalists, and industry professionals.
Artists who consistently appear on podcasts may receive invitations for additional interviews, collaborations, or performance opportunities.
Think Global Media Group helps artists use podcast tours to expand their overall media presence.
What Makes a Podcast Interview Engaging?
Engaging podcast interviews usually focus on storytelling, authenticity, and creativity.
Listeners enjoy hearing about the challenges artists faced while creating their music, the influences that shaped their sound, and the emotions behind their lyrics.
Think Global Media Group helps artists develop interview strategies that encourage authentic and compelling conversations.
How Can Artists Share Podcast Interviews with Fans?
Artists can promote their podcast interviews across multiple digital channels.
Many musicians share interview episodes on social media, include them in newsletters, and feature them on their official websites.
Think Global Media Group encourages artists to use podcast interviews as part of their overall content strategy.
How Are Podcast Tours Organized?
Organizing a podcast tour requires research, outreach, scheduling, and coordination with podcast hosts and production teams.
Think Global Media Group manages the entire process, including identifying relevant podcasts, pitching artists to hosts, booking interviews, and preparing guests for their appearances.
This approach allows artists to focus on promoting their music while our team handles the logistics.
How Can Artists Start Promoting Their Music Through Podcasts?
The first step is identifying podcasts whose audiences align with the artistβs genre, message, and target listeners.
Think Global Media Group provides podcast tour services that connect musicians with influential podcasts across music, entertainment, and cultural platforms. Our team coordinates podcast placements, manages interview scheduling, and prepares artists to share their music and creative journey with audiences around the world.
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