Where We’ve Booked Our Clients: Top Podcasts, National Television & Global Media Placements. At Think Global Media Group, we don’t just pitch media — we secure placements on the most influential platforms in the world.
From chart-topping podcasts to national television networks, business streamers, and nationally syndicated radio, our team has successfully booked clients across the outlets that shape culture, drive markets, and build global authority.
Below is a look at the high-impact platforms where we’ve placed our team and clients — delivering real visibility, brand elevation, and measurable ROI. ________________________________________ Top Global Podcasts We’ve Secured
The Diary of a CEO One of the most influential business podcasts in the world, reaching millions of listeners per episode. Booking clients on this platform positions them alongside elite entrepreneurs, founders, and global thought leaders.
The Skinny Confidential Him & Her Show A powerhouse in lifestyle, entrepreneurship, and wellness media — ideal for founders, beauty brands, influencers, and thought leaders.
Full Send Podcast Known for massive audience engagement and cultural impact, Full Send connects brands and personalities directly with a younger, highly active demographic.
Just B with Bethenny Frankel High-level conversations around business, culture, and celebrity. This platform delivers both mainstream reach and strong brand credibility.
The Tosh Show Comedy-meets-commentary, delivering broad cultural reach.
VladTV A dominant platform in hip-hop culture, celebrity interviews, and viral media moments.
DJ Akademiks Podcast A major voice in hip-hop media and entertainment commentary.
Sofia with an F A culturally relevant show with a highly engaged Gen Z and millennial audience.
My First Million A leading business podcast featuring founders and investors — ideal for startups, tech leaders, and innovators.
This Week in Startups A major voice in the tech ecosystem, connecting founders with VCs, investors, and industry insiders.
Cancelled with Tana Mongeau A viral, influencer-driven podcast with strong digital traction and social amplification.
Money Buys Happiness Focused on wealth, lifestyle, and financial success — ideal for entrepreneurs and investors.
Coffeezilla Podcast A trusted investigative platform with a loyal and analytical audience.
Forbidden Fruits Podcast A culture-driven show that blends commentary, storytelling, and digital trends.
Camp Gagnon Podcast Strong authority in fitness, performance, and high-achievement audiences.
Roller Coaster Podcast Entrepreneurial storytelling with a global business audience. Each of these platforms offers a unique demographic advantage — from hip-hop culture and influencer audiences to business founders and high-net-worth investors. We strategically match clients with the right podcast ecosystem to maximize impact.
National Television Networks We’ve Secured
Good Morning America – ABC One of America’s most-watched morning shows, delivering massive national exposure.
Today – NBC A premier platform for authors, entrepreneurs, and entertainment figures.
Inside Edition – CBS National syndication with strong household reach.
Fox News Primetime
Fox Business
CNN
National cable and primetime placements amplify authority and expand into broader political, financial, and cultural audiences. Radio & Streaming Platforms
Beyond podcasts and television, we secure placements across: • Nationally syndicated radio programs • Business and financial streaming platforms • Cultural commentary shows • Entrepreneurial media networks These channels provide commuter reach, investor visibility, and repeated exposure across multiple time slots. ________________________________________ Why These Placements Matter Being featured on elite podcasts and national networks: • Builds instant authority • Expands global reach • Increases investor credibility • Drives brand partnerships • Improves SEO visibility • Attracts mainstream media attention When strategically coordinated, these placements create omnipresence — your audience sees and hears you everywhere at once. ________________________________________ The Think Global Media Group Advantage We don’t rely on cold outreach. We leverage: • Direct booking relationships • Producer-level connections • Strategic narrative positioning • Data-backed audience alignment • Media momentum stacking
From founders and CEOs to influencers, athletes, investors, authors, and entertainment talent — we position clients where the world is already listening. ________________________________________ Podcasting is no longer emerging media. It is mainstream power media. When combined with national television, radio, and high-visibility streamers, it creates an ecosystem of authority, credibility, and visibility. At Think Global Media Group, we’ve successfully secured placements across the most influential platforms in the world — and we continue to lead at the intersection of podcast PR, television booking, and global media strategy. If you’re ready to step onto the biggest stages in media, this is where it begins.
How Authors Can Use Podcasts to Reach New Readers?
The publishing world has changed dramatically in the digital age. While traditional book promotion strategies such as book tours, media interviews, and literary reviews still play an important role, authors now have access to new platforms that allow them to connect directly with audiences. One of the most powerful of these platforms is podcasting. Podcasts provide authors with an opportunity to share their story, discuss their writing process, and introduce their books to listeners who are actively interested in discovering new voices.
Podcast interviews allow authors to go beyond basic promotion and create meaningful conversations with audiences. Instead of simply describing the book, authors can discuss the inspiration behind their work, the themes explored in their writing, and the journey that led them to become writers. These conversations create deeper connections with listeners and often inspire them to seek out the book.
At Think Global Media Group, we specialize in helping authors leverage podcasts as a strategic marketing tool. Through targeted outreach and coordinated podcast tours, we help writers reach new readers, expand their visibility, and promote their books in an authentic and engaging way.
The Rise of Podcasts in the Publishing Industry
Podcasting has grown into one of the most influential forms of digital media. Millions of listeners tune in daily to hear conversations about culture, creativity, business, personal development, and storytelling. This format has created a unique space where authors can discuss their work in depth and engage with audiences who are genuinely interested in learning more about books and the people who write them.
Unlike short promotional segments on traditional media, podcasts offer long-form discussions that allow authors to explore the ideas behind their work. These conversations often last between thirty minutes and an hour, giving authors the opportunity to share personal experiences, writing insights, and behind-the-scenes stories.
Listeners who hear these conversations often feel a personal connection to the author. When audiences understand the story behind the book, they become more curious about reading it.
Think Global Media Group helps authors identify podcasts that align with their book’s genre and target audience, ensuring that each interview reaches listeners who are most likely to become readers.
Why Podcasts Are Effective for Book Promotion
Podcasts offer several unique advantages for authors looking to promote their books and grow their readership.
Long-Form Storytelling
Podcast interviews provide the time and space needed to discuss the deeper themes of a book. Authors can explain their motivations, creative process, and the message they hope readers will take away from their work.
Highly Engaged Audiences
Podcast listeners are typically very engaged. They often listen to entire episodes and develop loyalty to the hosts they follow. When a trusted host introduces a new author, listeners are more likely to explore that author’s book.
Authentic Conversations
Podcast interviews are conversational rather than scripted. This format allows authors to speak naturally and share their personality, which helps build trust with listeners.
Global Reach
Podcasts are distributed on platforms such as Spotify, Apple Podcasts, and Google Podcasts. This global accessibility allows authors to reach readers around the world.
Think Global Media Group uses these advantages to create strategic podcast campaigns that maximize exposure for authors and their books.
Sharing the Story Behind the Book
Readers are often curious about the process of writing a book. Podcast interviews provide an ideal platform for authors to share the story behind their work.
During an interview, an author might discuss:
The inspiration that sparked the idea for the book
The research or experiences that shaped the narrative
Challenges encountered during the writing process
Personal stories connected to the themes of the book
Insights into characters, settings, or plot development
These conversations bring the book to life for listeners. When audiences hear the passion and thought behind the writing, they become more interested in reading the work themselves.
Think Global Media Group helps authors prepare compelling narratives that resonate with podcast audiences and highlight the most engaging aspects of their books.
Reaching New Readers Through Podcast Audiences
Each podcast has its own community of listeners who regularly tune in for new episodes. These audiences often trust the host’s recommendations and are open to discovering new books through guest interviews.
When authors appear on podcasts, they gain access to these established communities. Listeners who may never have encountered the author before are introduced to their work through the host’s platform.
Appearing on multiple podcasts increases the chances of reaching diverse audiences. Some podcasts focus on literature and writing, while others explore topics such as personal development, business, culture, or history. Authors whose books relate to these themes can connect with listeners who share those interests.
Think Global Media Group organizes podcast tours that allow authors to appear on numerous shows within a strategic timeframe, maximizing their exposure to new readers.
Choosing the Right Podcasts for Your Book
Successful podcast promotion depends on selecting shows that align with the book’s content and audience. Not every podcast is the right fit for every author.
Some of the most effective podcast categories for authors include:
Literary Podcasts
These shows focus on books, writing, and publishing. They often feature author interviews and discussions about literature.
Genre-Specific Podcasts
Authors writing in genres such as mystery, science fiction, romance, or historical fiction can reach highly targeted audiences through podcasts dedicated to those genres.
Educational and Thought Leadership Podcasts
Nonfiction authors can appear on podcasts focused on topics related to their expertise, such as business, health, personal development, or social issues.
Storytelling and Culture Podcasts
These podcasts explore narratives and cultural topics, providing opportunities for authors to discuss the broader themes of their books.
Think Global Media Group carefully researches podcasts to ensure that each author is matched with shows that attract the most relevant listeners.
Timing Podcast Appearances with Book Releases
Podcast interviews are particularly effective when timed around key moments in a book’s promotional cycle. Appearances can generate anticipation before a book launch and sustain interest after publication.
Authors may schedule podcast interviews to coincide with:
Book release dates
Pre-order campaigns
Literary events or book festivals
Special editions or re-releases
A series of podcast interviews during this period can create consistent visibility and keep the book in the public conversation.
Think Global Media Group helps authors coordinate interview schedules to align with their overall book marketing strategy.
Promoting Podcast Interviews Across Multiple Platforms
Podcast appearances can be amplified by sharing them through other promotional channels. Authors who actively promote their podcast interviews can significantly increase the reach of each appearance.
Common promotional strategies include:
Sharing podcast episodes on social media
Posting interview highlights or quotes
Embedding podcast episodes on author websites
Including podcast features in email newsletters
These efforts encourage both existing fans and new audiences to listen to the interview and learn more about the book.
Think Global Media Group supports authors in integrating podcast appearances into their broader marketing campaigns.
Long-Term Value of Podcast Promotion
Unlike live interviews or short media appearances, podcast episodes remain available online indefinitely. This means that listeners can discover an interview long after it was originally released.
For authors, this long-term availability creates ongoing promotional opportunities. New listeners who discover the episode may become interested in the book months or even years later.
This evergreen quality makes podcast promotion one of the most sustainable marketing strategies for authors.
Think Global Media Group designs podcast campaigns that provide both immediate exposure and long-term benefits for authors and their books.
Why Authors Work with Think Global Media Group
Securing podcast interviews requires time, research, and strong relationships with media outlets. Many authors find it challenging to identify the right podcasts and manage outreach while focusing on writing and other professional responsibilities.
Think Global Media Group specializes in podcast PR campaigns for authors. Our team manages the entire process, including:
Identifying relevant podcasts for each book
Crafting personalized pitches to podcast hosts
Coordinating interview schedules
Preparing authors for engaging podcast conversations
Supporting promotion of podcast appearances
Through these services, we help authors connect with audiences who are passionate about books and storytelling.
Podcast interviews provide a powerful platform for authors to introduce their work to new readers. By sharing personal insights, discussing the creative journey behind their books, and engaging in meaningful conversations, authors can use podcasts to build lasting connections with audiences around the world.
How to Get Started on a Podcast Tour
At Think Global Media Group, we specialize in placing clients on the top podcasts, national television networks, streamers, and radio shows in the world. Through years of booking high-profile interviews, we’ve seen firsthand how a strategic podcast tour can dramatically increase visibility, credibility, and business growth.
If you’re looking to start your own podcast tour, here’s exactly how to do it the right way.
What Is a Podcast Tour?
A podcast tour is similar to a traditional media tour, but instead of appearing on multiple television programs in a single press cycle, you appear on multiple podcasts across different audiences and industries.
This strategy allows guests to:
Promote a book, film, product, or business
Build personal authority and credibility
Expand audience reach
Generate viral clips for social media
Improve search engine visibility
Attract new customers, followers, and investors
Podcast tours are now a core part of modern PR strategies because podcasts are trusted media platforms with highly engaged audiences.
Step 1: Define Your Message Before Booking Interviews
The biggest mistake people make when starting a podcast tour is not having a clear narrative.
Before reaching out to podcasts, define:
Your main story
The topic you want to be known for
Key lessons or insights you can share
Memorable talking points or viral moments
The audience you want to reach
The most successful podcast guests are not simply promoting themselves — they are providing value through storytelling and expertise.
Think about questions like:
What problem do I solve?
What unique experiences can I share?
What makes my perspective different?
A strong narrative makes podcast hosts excited to interview you.
Step 2: Identify the Right Podcasts for Your Audience
Not every podcast will be the right fit.
The key is matching your message with podcasts whose audiences align with your goals.
For example:
Entrepreneurs & founders may target business podcasts. Authors may focus on storytelling or educational shows. Fitness experts may target health and wellness podcasts. Influencers may focus on culture and lifestyle shows. Filmmakers may target entertainment podcasts.
The best strategy is to combine:
Large podcasts with millions of listeners
Mid-sized podcasts with loyal niche audiences
Smaller podcasts that allow deeper conversations
This layered approach helps build both reach and credibility.
Step 5: Prepare Your Podcast Guest Assets
Professional podcast guests prepare a media kit before starting a tour.
Your podcast guest kit should include:
Professional headshot
Short and long bio
Key talking points
Topic ideas for interviews
Social media links
Website links
Book, product, or company information
This makes it easy for podcast hosts and producers to promote your episode.
Step 6: Schedule Multiple Interviews Within a Strategic Window
A podcast tour works best when interviews are clustered within a short timeframe.
This creates momentum.
For example, many successful tours include:
8–20 podcast interviews within a month
Appearances across multiple industries
Strategic scheduling around product launches, book releases, or film premieres
When audiences hear your message repeatedly across different platforms, it creates familiarity and credibility.
Step 7: Deliver a Memorable Podcast Interview
Getting booked is only half the battle. Delivering a great interview is what turns a podcast appearance into real results.
Great podcast guests:
Tell compelling personal stories
Share practical insights and lessons
Speak authentically and conversationally
Provide value for the audience
Avoid overly promotional language
The goal is to educate, entertain, and inspire listeners.
When listeners feel connected to your story, they are far more likely to follow you, buy your product, or support your work.
Step 8: Repurpose Podcast Content for Maximum Reach
One podcast interview can generate dozens of pieces of content.
After each appearance, you should repurpose:
Short video clips
Social media quotes
Audiograms
Blog posts
YouTube highlights
LinkedIn thought leadership posts
Many of the most viral social media moments today come directly from podcast interviews.
This allows your podcast tour to continue generating visibility long after the interview is released.
Step 9: Combine Podcasts with Broader Media Exposure
Podcast tours become significantly more powerful when combined with other media channels.
Many successful campaigns integrate:
National radio interviews
Television appearances
influencer campaigns
online media coverage
press releases
digital publications
This type of media stacking strategy creates widespread exposure across multiple platforms at once.
Instead of reaching one audience, you reach many.
Step 10: Track Your Results and Build Relationships
Podcast tours are not just about promotion — they are about relationships.
Many podcast hosts invite strong guests back multiple times.
After each interview:
Share the episode on your social platforms
Thank the host publicly
Maintain the relationship
Stay connected for future collaborations
These relationships often lead to future opportunities including speaking engagements, partnerships, and media introductions.
Why Podcast Tours Work So Well
Podcasting has become one of the most trusted forms of media because audiences feel like they are part of the conversation.
Listeners often spend hours each week listening to their favorite shows, which builds a powerful connection with hosts and guests.
Because of this trust, podcast interviews often generate:
Higher audience engagement
Stronger personal branding
More meaningful audience relationships
Long-term discoverability through search engines
Unlike short media appearances, podcast interviews continue generating exposure for years. Starting a podcast tour is one of the most effective ways to grow your brand, promote your message, and reach new audiences around the world. By defining your message, targeting the right podcasts, crafting a compelling pitch, and delivering engaging interviews, you can turn podcast appearances into a powerful marketing engine.
At Think Global Media Group, we work with some of the top podcasts, national television networks, radio shows, and digital media platforms in the world, helping clients build authority and reach millions of listeners globally. A well-executed podcast tour doesn’t just create visibility — it builds influence. And in today’s media-driven world, influence is everything.
20 Q&A on How Authors Can Use Podcasts to Reach New Readers
Podcasting has become one of the most powerful platforms for authors looking to promote their books and expand their audience. Unlike traditional advertising or short media mentions, podcast interviews offer long-form conversations where authors can discuss their ideas, writing process, and the inspiration behind their work. These discussions allow listeners to connect with authors on a deeper level and often inspire them to explore the books being discussed.
For writers seeking effective book marketing strategies, podcast guest appearances provide a valuable opportunity to reach engaged audiences who are actively interested in storytelling, creativity, and literature. Each podcast interview introduces the author to a new group of listeners, many of whom may become dedicated readers.
At Think Global Media Group, we help authors secure podcast interviews as part of strategic media campaigns designed to promote books and expand readership. By identifying relevant podcasts and organizing coordinated podcast tours, we ensure that authors appear on shows where their message resonates with the right audience. Below are twenty common questions about how authors can use podcasts to reach new readers and grow their visibility.
1. What are podcast interviews for authors?
Podcast interviews are conversations between a podcast host and an author where the writer discusses their book, creative process, career journey, and the inspiration behind their work. These interviews provide a platform for authors to share insights about their writing and introduce their books to new audiences.
. Why are podcasts effective for promoting books?
Podcasts allow for in-depth conversations that go beyond traditional marketing. Instead of simply describing a book, authors can share the story behind it, discuss its themes, and talk about the experiences that shaped their writing. This deeper connection often encourages listeners to explore the book.
3. How do podcast interviews help authors reach new readers?
Every podcast has its own loyal audience. When an author appears on a show, they are introduced to listeners who may never have heard about the book before. These listeners often become curious about the author’s work and seek out the book after hearing the interview.
4. What types of podcasts are ideal for authors?
There are many podcasts that welcome author interviews. Literary podcasts focus directly on books and writing, while other shows focus on storytelling, culture, personal development, business, or history. Nonfiction authors often appear on podcasts related to the topic of their book.
5. Do authors need a new book to appear on podcasts?
Not necessarily. While many podcast appearances are scheduled around book releases, authors can also discuss their past work, their writing journey, or the themes they explore in their books. Podcast interviews often focus on the author’s broader experience as a storyteller.
6. How long do podcast interviews usually last?
Most podcast interviews range from thirty minutes to an hour. This format allows for meaningful conversations where authors can discuss their ideas and creative process in depth.
7. What should authors talk about during podcast interviews?
Authors typically discuss the inspiration behind their book, their writing habits, research conducted for the project, and the challenges they faced while writing. Personal stories connected to the book often make the interview more engaging for listeners.
8. Can podcast interviews help increase book sales?
Yes. When listeners hear an author speak passionately about their book and understand the story behind it, they are more likely to become interested in reading it. Podcast interviews often encourage listeners to search for the book and learn more about the author.
9. How do podcasts help authors build credibility?
Appearing on podcasts helps establish authors as knowledgeable voices within their genre or subject area. Media appearances demonstrate that the author is actively engaged in conversations about literature, storytelling, or the themes explored in their book.
10. How does Think Global Media Group help authors get podcast interviews?
Think Global Media Group manages the entire outreach process. We research relevant podcasts, develop personalized pitches for hosts, schedule interviews, and coordinate podcast tours that align with the author’s promotional goals.
11. What is a podcast tour for authors?
A podcast tour is a coordinated series of podcast interviews scheduled across multiple shows over a period of time. This strategy helps maintain consistent exposure and introduces the author to multiple audiences.
12. How can authors prepare for podcast interviews?
Preparation includes identifying key talking points about the book, practicing storytelling, and learning about the podcast’s audience. Authors should focus on sharing engaging stories that highlight the unique aspects of their work.
13. Are podcast episodes available after the interview is released?
Yes. Most podcast episodes remain available on streaming platforms indefinitely. This means that new listeners can discover the interview months or even years after it was recorded, creating ongoing promotion for the book.
14. How can authors promote their podcast interviews?
Authors can share podcast episodes on their social media platforms, embed them on their websites, and include them in newsletters. Highlighting quotes or short clips from interviews can also attract additional listeners.
15. Do podcast interviews help build an author’s personal brand?
Podcast appearances allow authors to showcase their personality, ideas, and storytelling voice. These conversations help audiences understand who the author is and what makes their perspective unique.
16. Can podcast interviews help authors reach international readers?
Yes. Podcasts are distributed globally through platforms like Spotify and Apple Podcasts. Listeners from different countries can discover the interview and become interested in the author’s book.
17. Are podcasts helpful for both fiction and nonfiction authors?
Podcasts benefit both types of writers. Fiction authors can discuss the inspiration behind their stories and characters, while nonfiction authors can share expertise related to the topic of their book.
18. How many podcasts should an author appear on during a campaign?
The number depends on the author’s promotional strategy. Many successful campaigns involve multiple podcast appearances over several weeks, creating steady exposure and increasing the likelihood that new readers will discover the book.
19. What makes a podcast interview successful for book promotion?
A successful interview includes engaging storytelling, meaningful insights, and a clear explanation of the book’s themes. When listeners feel inspired by the conversation, they are more likely to explore the author’s work.
20. Why do authors work with Think Global Media Group for podcast promotion?
Think Global Media Group specializes in podcast PR campaigns for authors. Our team identifies the best podcasts for each book, secures interviews with influential hosts, and coordinates strategic podcast tours. By connecting authors with engaged podcast audiences, we help writers expand their reach and introduce their books to readers around the world.
Podcast Marketing for Authors: Grow Your Audience and Sell More Books
Where We’ve Booked Our Clients: Top Podcasts, National Television & Global Media Placements. At Think Global Media Group, we don’t just pitch media — we secure placements on the most
Podcast Tours for Artists Looking to Expand Their Audience
Where We’ve Booked Our Clients: Top Podcasts, National Television & Global Media Placements. At Think Global Media Group, we don’t just pitch media — we secure placements on the most influential platforms
How Podcast Interviews Can Promote Your Film Globally
Where We’ve Booked Our Clients: Top Podcasts, National Television & Global Media Placements. At Think Global Media Group, we don’t just pitch media — we secure placements on the most influential platforms in
The Diary of a CEO
The Skinny Confidential Him & Her Show
Full Send Podcast
Just B with Bethenny Frankel
The Tosh Show
VladTV
Ryan Serhant: Business of Influence
DJ Akademiks Podcast
Sofia with an F
The Rise of Podcasts in the Publishing Industry
Timing Podcast Appearances with Book Releases
Long-Term Value of Podcast Promotion
A podcast tour is similar to a traditional media tour, but instead of appearing on multiple television programs in a single press cycle, you appear on multiple podcasts across different audiences and industries.
. Why are podcasts effective for promoting books?
13. Are podcast episodes available after the interview is released?
